Caterpillar vs Takeuchi:Which is more popular by branded search?
In August 2026, Takeuchi had more branded searches than Caterpillar among mini excavators worldwide. Takeuchi was estimated to have 6.6K branded searches compared to Caterpillar’s 2.4K, and held a 1.7% Share of Search versus Caterpillar’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Takeuchi?
Compare the mini excavators households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Takeuchi, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | Bobcat | Takeuchi | Yanmar | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 1.4% | 0.61% | 0.04% |
| Nov 2025 | 93.1% | 3.1% | 1.7% | 1.4% | 0.73% | 0.04% |
| Dec 2025 | 92.1% | 4.5% | 1.4% | 1.4% | 0.6% | 0.03% |
| Jan 2026 | 91.8% | 4.5% | 1.6% | 1.3% | 0.6% | 0.04% |
| Feb 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.61% | 0.04% |
| Mar 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.6% | 0.04% |
| Apr 2026 | 93.9% | 2.5% | 1.7% | 1.4% | 0.5% | 0.04% |
| May 2026 | 94.2% | 2.5% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jun 2026 | 94.6% | 2.1% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jul 2026 | 93.8% | 2.5% | 1.4% | 1.7% | 0.61% | 0.04% |
| Aug 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.61% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Caterpillar and Takeuchi comparison changed over the last 12 months?
3 findings
- Takeuchi was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among mini excavators worldwide held steady at 0.61%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Takeuchi’s estimated Share of Search among mini excavators worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for mini excavators worldwide in August 2026?
2 changes
In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Takeuchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- cat digger
Takeuchi
1 branded search term
- takeuchi digger
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.