Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 0.74% estimated Share of Search among excavator brands worldwide and is ranked 8th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sumitomo41.7%
  2. Sany34%
  3. Kobelco15.3%
  4. Bobcat3.1%
  5. Takeuchi2%
  6. Yanmar1.7%
  7. JCB1.1%
  8. Caterpillar0.74%
  9. Hitachi0.31%
  10. Komatsu0.04%
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Which excavator brands compete with Caterpillar?

Caterpillar against excavator brands worldwide, by month

Share of Search by month for Sumitomo, Sany, Kobelco, Bobcat, Takeuchi, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

  1. 1.Sumitomo

    41.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sany

    34%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    15.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bobcat

    3.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Takeuchi

    2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yanmar

    1.7%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.JCB

    1.1%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.Caterpillar

    0.74%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Hitachi

    0.31%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Komatsu

    0.04%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among excavator brands worldwide held steady, from 0.94% to 0.74%.

How did search popularity change for excavator brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots Men brands5th of 5<0.01%Show ranking
Work pants brands7th of 80.02%Show ranking
Cherry Picker brands3rd of 40.02%Show ranking
Digger brands6th of 60.03%Show ranking
Mud Flaps brands8th of 80.04%Show ranking
Steel toe boot brands7th of 70.04%Show ranking
Workwear brands4th of 60.08%Show ranking
Safety boots6th of 60.08%Show ranking
Forestry Mulcher brands5th of 60.09%Show ranking
Skid steer brands6th of 60.11%Show ranking
Work boot brands5th of 50.12%Show ranking
Work Shorts brands6th of 70.16%Show ranking
Mini excavators5th of 60.61%Show ranking
Excavator brands8th of 100.74%Shown above
Hi vis workwear4th of 62.5%Show ranking
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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