Caterpillar vs Oliver:Which is more popular by branded search?

Name: Caterpillar vs Oliver: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Oliver had more branded searches than Caterpillar among work boot brands worldwide. Oliver was estimated to have 368K branded searches compared to Caterpillar’s 2.4K, and held a 20.5% Share of Search versus Caterpillar’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among work boot brands worldwide in August 2026Which is more popular in search, Caterpillar or Oliver?

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Which is more popular in search, Caterpillar or Oliver?

Compare the work boot brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Oliver among work boot brands worldwide, by month

Month	Ariat	Red Wing	Oliver	Blundstone	Caterpillar
Oct 2025	21.4%	47.6%	9.6%	21.4%	0.09%
Nov 2025	26.3%	39.4%	7.9%	26.3%	0.08%
Dec 2025	27.6%	41.4%	8.3%	22.7%	0.07%
Jan 2026	20.1%	54.5%	9%	16.4%	0.07%
Feb 2026	26.9%	40.3%	14.7%	18%	0.12%
Mar 2026	18.8%	62.5%	10.3%	8.4%	0.08%
Apr 2026	28.4%	42.2%	19%	10.4%	0.1%
May 2026	38.7%	25.9%	21.2%	14.1%	0.14%
Jun 2026	31.3%	20.9%	38.3%	9.4%	0.11%
Jul 2026	33.3%	27.2%	27.2%	12.2%	0.15%
Aug 2026	37.5%	25.1%	20.5%	16.8%	0.13%
Sep 2026	—	—	—	—	—

How has the Caterpillar and Oliver comparison changed over the last 12 months?

3 findings

Oliver was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among work boot brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide moved from 9.6% to 20.5%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for work boot brands worldwide in August 2026?

2 changes

In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Oliver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.