Brandwave

How popular isDr. Martens?

In September 2026, people searched for Dr. Martens by name about 2 million times worldwide, a 19.5% decrease from the previous year. These searches made up 4.1% of all global work boot brand searches, placing Dr. Martens seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about work boot brands, Dr. Martens did not appear in any of the answers.

Search and AI answers in September 2026

Dr. Martens is the seventh most searched of 14 competitors and not listed in any AI answer.

  1. ThorogoodShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Timberland PROShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AriatShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Red WingShare of searches 10.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Dr. MartensShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top work boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Martens did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Wing1st
  2. KEEN Utility2nd
  3. Thorogood3rd
  4. Timberland PRO4th
  5. Wolverine5th
  6. Danner6th
  7. Ariat7th
  8. Georgia Boot–
  9. Caterpillar–
  10. Dr. Martens–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about work boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which work boot brands compete with Dr. Martens?

Dr. Martens against work boot brands worldwide, by month

Share of searches by month for Thorogood, Timberland PRO, Ariat, Red Wing, Georgia Boot, Caterpillar, Dr. Martens, Wolverine, Blundstone, Danner, Carhartt, Steel Blue. The figures are in the table below the chart.

View monthly share of searches table
MonthThorogoodTimberland PROAriatRed WingGeorgia BootCaterpillarDr. MartensWolverineBlundstoneDannerCarharttSteel BlueOliverKEEN Utility
Oct 202520%15.1%12.7%17.5%7.3%5.1%4.7%5.2%3%2.5%2.9%1.7%1.2%1.1%
Nov 202521.2%16.9%15.9%15.2%7.8%4%4.1%3.4%2.9%2.3%2.9%1.5%1%0.85%
Dec 202520.9%23.8%9.2%11%9.4%3.6%3.3%6.9%2.1%3.7%3.5%1%0.8%0.94%
Jan 202616.7%31.7%8.7%12.7%6.1%5%3.3%5.2%2.2%2.6%2.4%1.2%0.97%1.1%
Feb 202621.9%21.3%10.4%15.7%6.6%5%4%3.7%2.7%2.8%2.3%1.6%1%0.96%
Mar 202619.3%24.3%12.3%11.7%7.1%5%4.3%3.6%3.2%2.5%2.5%1.8%1.2%1.3%
Apr 202620.1%20.9%10.8%16.3%7.4%4.8%3.7%3.7%3%2.2%2.4%1.8%1.3%1.5%
May 202621.1%16.9%13.5%12.1%7.8%5.6%3.3%3.6%3.2%5.6%2.3%2.2%1.5%1.4%
Jun 202621.9%19.2%11.8%13%6.6%5.6%3.3%3.5%3.3%4.1%2.3%2.3%1.8%1.4%
Jul 202617.7%19.7%11.6%19.3%6.5%5.3%3.2%3.7%3.2%2.4%2.3%2.2%1.5%1.3%
Aug 202619.4%21.7%12.8%11.8%7.2%7.1%3.6%3.8%2.9%2.6%2.5%2.1%1.4%1.1%
Sep 202621.1%19.2%13.5%10.2%7.8%6.1%4.1%3.6%3.4%3.3%2.8%2.3%1.5%1.2%

  1. 1.Thorogood

    21.1%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Timberland PRO

    19.2%

    Moved from 1st to 2nd. 100K estimated branded searches, -18.4% vs prior month. Share -2.5 points.

  3. 3.Ariat

    13.5%

    Held 3rd. 70.4K estimated branded searches, -3% vs prior month. Share +0.7 points.

  4. 4.Red Wing

    10.2%

    Held 4th. 53.3K estimated branded searches, -20.1% vs prior month. Share -1.6 points.

  5. 5.Georgia Boot

    7.8%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Caterpillar

    6.1%

    Held 6th. 32K estimated branded searches, -20.8% vs prior month. Share -1 points.

  7. 7.Dr. Martens

    4.1%

    Moved from 8th to 7th. 21.4K estimated branded searches, +5.9% vs prior month. Share +0.5 points.

  8. 8.Wolverine

    3.6%

    Moved from 7th to 8th. 18.8K estimated branded searches, -13.8% vs prior month. Share -0.2 points.

  9. 9.Blundstone

    3.4%

    Held 9th. 18K estimated branded searches, +9.1% vs prior month. Share +0.5 points.

  10. 10.Danner

    3.3%

    Held 10th. 17.2K estimated branded searches, +18.6% vs prior month. Share +0.7 points.

  11. 11.Carhartt

    2.8%

    Held 11th. 14.4K estimated branded searches, +2.1% vs prior month. Share +0.3 points.

  12. 12.Steel Blue

    2.3%

    Held 12th. 11.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Oliver

    1.5%

    Held 13th. 7.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.KEEN Utility

    1.2%

    Held 14th. 6.4K estimated branded searches, -0.47% vs prior month. Share +0.1 points.

Dr. Martens, Ariat and 3 other brands sell other things too, so only their searches that name this product count here, like “dr martens work boots”.

Compare popularity between Dr. Martens and its closest rivals

Every comparison with Dr. Martens

36 comparisons

How has branded search demand for Dr. Martens changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Martens worldwide fell from 2.5M to 2M.
  • Across the 12 months ending September 2026, Dr. Martens’ share of searches among work boot brands worldwide decreased from 4.7% to 4.1%.
  • Across the 12 months ending September 2026, Dr. Martens’ share of searches among work boot brands worldwide peaked at 4.7% in October 2025 and was lowest at 3.2% in July 2026.
  • Across the 12 months ending September 2026, Dr. Martens rose from 8th to 7th among work boot brands worldwide.

How did search popularity change for work boot brands worldwide in September 2026?

6 changes

  1. In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches.

  2. In September 2026, Dr. Martens overtook Wolverine to rank 7th among work boot brands worldwide, with 4.1% of the searches.

  3. In September 2026, Danner gained share of searches among work boot brands worldwide, from 2.6% to 3.3%.

  4. In September 2026, Ariat gained share of searches among work boot brands worldwide, from 12.8% to 13.5%.

  5. In September 2026, Georgia Boot gained share of searches among work boot brands worldwide, from 7.2% to 7.8%.

  6. In September 2026, Blundstone gained share of searches among work boot brands worldwide, from 2.9% to 3.4%.

How are Dr. Martens’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Dr. Martens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dr martens ankle boots
  • dr martens chelsea boots
  • dr martens loafers
  • dr martens safety boots
  • dr martens work boots
  • drmartens

Do you work for Dr. Martens? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dr. Martens compete?

Dr. Martens is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands3rd of 1114.5%Show ranking
Work boot brands7th of 144.1%Shown above
Loafer brands1st of 1125.9%Show ranking
Ankle boots brands1st of 1341.4%Show ranking
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