Dr. Martens vs Steel Blue:Which is searched more?
In August 2026, Dr. Martens had more branded searches than Steel Blue among safety boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Steel Blue’s 121K, and held a 76.2% Share of Search versus Steel Blue’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr. Martens or Steel Blue?
Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Steel Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Martens | Steel Blue |
|---|---|---|
| Oct 2025 | 65.5% | 1.8% |
| Nov 2025 | 71.3% | 1.3% |
| Dec 2025 | 68.5% | 1.5% |
| Jan 2026 | 63.5% | 1.7% |
| Feb 2026 | 68.6% | 2.8% |
| Mar 2026 | 52.2% | 2.6% |
| Apr 2026 | 63.2% | 3.1% |
| May 2026 | 73.7% | 3.7% |
| Jun 2026 | 70.8% | 4.3% |
| Jul 2026 | 74.8% | 3.7% |
| Aug 2026 | 76.2% | 3.1% |
| Sep 2026 | — | — |
How has the Dr. Martens and Steel Blue comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Steel Blue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among safety boots worldwide moved from 65.5% to 76.2%, and its estimated monthly branded searches moved from 4.5M to 3M.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide moved from 1.8% to 3.1%, and its estimated monthly branded searches held steady at 121K.
How did search popularity change for safety boots worldwide in August 2026?
2 changes
In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 74.8% to 76.2%.
In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.7% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
2 branded search terms
- dr martens
- drmartens
Steel Blue
2 branded search terms
- steel blue
- steelblue
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.