How popular isWolverine?
In September 2026, people searched for Wolverine by name about 79,300 times worldwide, a 37% decrease from the previous year. These searches made up 3.6% of all global work boot brand searches, placing Wolverine eighth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about work boot brands, Wolverine appeared in two of the five answers and was the fifth most recommended of the 14.
Wolverine is the eighth most searched of 14 competitors and the fifth most recommended in AI answers.
ThorogoodShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Timberland PROShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AriatShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Red WingShare of searches 10.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WolverineShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top work boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wolverine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wolverine is the fifth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work boot brands
5 answers
Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which work boot brands compete with Wolverine?
Share of searches by month for Thorogood, Timberland PRO, Ariat, Red Wing, Georgia Boot, Caterpillar, Dr. Martens, Wolverine, Blundstone, Danner, Carhartt, Steel Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thorogood | Timberland PRO | Ariat | Red Wing | Georgia Boot | Caterpillar | Dr. Martens | Wolverine | Blundstone | Danner | Carhartt | Steel Blue | Oliver | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 15.1% | 12.7% | 17.5% | 7.3% | 5.1% | 4.7% | 5.2% | 3% | 2.5% | 2.9% | 1.7% | 1.2% | 1.1% |
| Nov 2025 | 21.2% | 16.9% | 15.9% | 15.2% | 7.8% | 4% | 4.1% | 3.4% | 2.9% | 2.3% | 2.9% | 1.5% | 1% | 0.85% |
| Dec 2025 | 20.9% | 23.8% | 9.2% | 11% | 9.4% | 3.6% | 3.3% | 6.9% | 2.1% | 3.7% | 3.5% | 1% | 0.8% | 0.94% |
| Jan 2026 | 16.7% | 31.7% | 8.7% | 12.7% | 6.1% | 5% | 3.3% | 5.2% | 2.2% | 2.6% | 2.4% | 1.2% | 0.97% | 1.1% |
| Feb 2026 | 21.9% | 21.3% | 10.4% | 15.7% | 6.6% | 5% | 4% | 3.7% | 2.7% | 2.8% | 2.3% | 1.6% | 1% | 0.96% |
| Mar 2026 | 19.3% | 24.3% | 12.3% | 11.7% | 7.1% | 5% | 4.3% | 3.6% | 3.2% | 2.5% | 2.5% | 1.8% | 1.2% | 1.3% |
| Apr 2026 | 20.1% | 20.9% | 10.8% | 16.3% | 7.4% | 4.8% | 3.7% | 3.7% | 3% | 2.2% | 2.4% | 1.8% | 1.3% | 1.5% |
| May 2026 | 21.1% | 16.9% | 13.5% | 12.1% | 7.8% | 5.6% | 3.3% | 3.6% | 3.2% | 5.6% | 2.3% | 2.2% | 1.5% | 1.4% |
| Jun 2026 | 21.9% | 19.2% | 11.8% | 13% | 6.6% | 5.6% | 3.3% | 3.5% | 3.3% | 4.1% | 2.3% | 2.3% | 1.8% | 1.4% |
| Jul 2026 | 17.7% | 19.7% | 11.6% | 19.3% | 6.5% | 5.3% | 3.2% | 3.7% | 3.2% | 2.4% | 2.3% | 2.2% | 1.5% | 1.3% |
| Aug 2026 | 19.4% | 21.7% | 12.8% | 11.8% | 7.2% | 7.1% | 3.6% | 3.8% | 2.9% | 2.6% | 2.5% | 2.1% | 1.4% | 1.1% |
| Sep 2026 | 21.1% | 19.2% | 13.5% | 10.2% | 7.8% | 6.1% | 4.1% | 3.6% | 3.4% | 3.3% | 2.8% | 2.3% | 1.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 21.1% | 110K | 0% | +1.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.2% | 100K | -18.4% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.5% | 70.4K | -3% | +0.7 points | |
| 4, held 4th | 10.2% | 53.3K | -20.1% | -1.6 points | |
| 5, held 5th | 7.8% | 40.5K | 0% | +0.6 points | |
| 6, held 6th | 6.1% | 32K | -20.8% | -1 points | |
| 7, moved from 8th to 7th | 4.1% | 21.4K | +5.9% | +0.5 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.6% | 18.8K | -13.8% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.4% | 18K | +9.1% | +0.5 points | |
| 10, held 10th | 3.3% | 17.2K | +18.6% | +0.7 points | |
| 11, held 11th | 2.8% | 14.4K | +2.1% | +0.3 points | |
| 12, held 12th | 2.3% | 11.8K | 0% | +0.2 points | |
| 13, held 13th | 1.5% | 7.8K | 0% | +0.1 points | |
| 14, held 14th | 1.2% | 6.4K | -0.47% | +0.1 points |
21.1%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.
19.2%
Moved from 1st to 2nd. 100K estimated branded searches, -18.4% vs prior month. Share -2.5 points.
3.
Ariat13.5%
Held 3rd. 70.4K estimated branded searches, -3% vs prior month. Share +0.7 points.
4.
Red Wing10.2%
Held 4th. 53.3K estimated branded searches, -20.1% vs prior month. Share -1.6 points.
7.8%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.1%
Held 6th. 32K estimated branded searches, -20.8% vs prior month. Share -1 points.
4.1%
Moved from 8th to 7th. 21.4K estimated branded searches, +5.9% vs prior month. Share +0.5 points.
3.6%
Moved from 7th to 8th. 18.8K estimated branded searches, -13.8% vs prior month. Share -0.2 points.
3.4%
Held 9th. 18K estimated branded searches, +9.1% vs prior month. Share +0.5 points.
10.
Danner3.3%
Held 10th. 17.2K estimated branded searches, +18.6% vs prior month. Share +0.7 points.
11.
Carhartt2.8%
Held 11th. 14.4K estimated branded searches, +2.1% vs prior month. Share +0.3 points.
12.
Steel Blue2.3%
Held 12th. 11.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.
Oliver1.5%
Held 13th. 7.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.KEEN Utility
1.2%
Held 14th. 6.4K estimated branded searches, -0.47% vs prior month. Share +0.1 points.
Ariat, Red Wing and 3 other brands sell other things too, so only their searches that name this product count here, like “ariat work boots”.
Compare popularity between Wolverine and its closest rivals
Every comparison with Wolverine
13 comparisons
How has branded search demand for Wolverine changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wolverine worldwide fell from 126K to 79.3K.
- Across the 12 months ending September 2026, Wolverine’s share of searches among work boot brands worldwide decreased from 5.2% to 3.6%.
- Across the 12 months ending September 2026, Wolverine’s share of searches among work boot brands worldwide peaked at 6.9% in December 2025 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Wolverine fell from 6th to 8th among work boot brands worldwide.
How did search popularity change for work boot brands worldwide in September 2026?
6 changes
In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches.
In September 2026, Dr. Martens overtook Wolverine to rank 7th among work boot brands worldwide, with 4.1% of the searches.
In September 2026, Danner gained share of searches among work boot brands worldwide, from 2.6% to 3.3%.
In September 2026, Ariat gained share of searches among work boot brands worldwide, from 12.8% to 13.5%.
In September 2026, Georgia Boot gained share of searches among work boot brands worldwide, from 7.2% to 7.8%.
In September 2026, Blundstone gained share of searches among work boot brands worldwide, from 2.9% to 3.4%.
How are Wolverine’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Wolverine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wolverine boots
- wolverine safety boots
- wolverine steel toe boots
- wolverine work boots
Do you work for Wolverine? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wolverine your brand?
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