Brandwave

Work boot brands:Which brands are most popular in search?

In August 2026, Ariat was the most searched among work boot brands worldwide, with an estimated 673K branded searches and 37.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariat37.5%
  2. Red Wing25.1%
  3. Oliver20.5%
  4. Blundstone16.8%
  5. Caterpillar0.13%

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Share of SearchLeaderboard

Compare the work boot brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among work boot brands worldwide, by month

Share of Search by month for Ariat, Red Wing, Oliver, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthAriatRed WingOliverBlundstoneCaterpillar
Oct 202521.4%47.6%9.6%21.4%0.09%
Nov 202526.3%39.4%7.9%26.3%0.08%
Dec 202527.6%41.4%8.3%22.7%0.07%
Jan 202620.1%54.5%9%16.4%0.07%
Feb 202626.9%40.3%14.7%18%0.12%
Mar 202618.8%62.5%10.3%8.4%0.08%
Apr 202628.4%42.2%19%10.4%0.1%
May 202638.7%25.9%21.2%14.1%0.14%
Jun 202631.3%20.9%38.3%9.4%0.11%
Jul 202633.3%27.2%27.2%12.2%0.15%
Aug 202637.5%25.1%20.5%16.8%0.13%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ariat

    37.5%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.

  2. 2.Red Wing

    25.1%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Oliver

    20.5%

    Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -6.7 points.

  4. 4.Blundstone

    16.8%

    Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +4.6 points.

  5. 5.Caterpillar

    0.13%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among work boot brands worldwide?

In August 2026, Ariat was the most searched among work boot brands worldwide, with an estimated 673K branded searches and 37.5% estimated Share of Search within this set. Red Wing is in 2nd place, 12.4 percentage points behind at 25.1% Share of Search.

Global work boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ariat21.4% → 37.5%38.7%May 202618.8%Mar 20262nd → 1st
Red Wing47.6% → 25.1%62.5%Mar 202620.9%Jun 20261st → 2nd
Oliver9.6% → 20.5%38.3%Jun 20267.9%Nov 20254th → 3rd
Blundstone21.4% → 16.8%26.3%Nov 20258.4%Mar 20263rd → 4th
Caterpillar0.09% → 0.13%0.15%Jul 20260.07%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ariat’s estimated Share of Search among work boot brands worldwide increased from 21.4% to 37.5%.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide decreased from 47.6% to 25.1%.
  • Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide increased from 9.6% to 20.5%.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide decreased from 21.4% to 16.8%.
  • Across the 11 months ending August 2026, Ariat’s estimated Share of Search among work boot brands worldwide peaked at 38.7% in May 2026 and was lowest at 18.8% in March 2026.
  • Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide peaked at 62.5% in March 2026 and was lowest at 20.9% in June 2026.
  • Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide peaked at 38.3% in June 2026 and was lowest at 7.9% in November 2025.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide peaked at 26.3% in November 2025 and was lowest at 8.4% in March 2026.
  • Across the 11 months ending August 2026, Ariat rose from 2nd to 1st among work boot brands worldwide.
  • Across the 11 months ending August 2026, Red Wing fell from 1st to 2nd among work boot brands worldwide.
  • Across the 11 months ending August 2026, Oliver rose from 4th to 3rd among work boot brands worldwide.
  • Across the 11 months ending August 2026, Blundstone fell from 3rd to 4th among work boot brands worldwide.
  • Across the 11 months ending August 2026, Caterpillar held steady: its estimated Share of Search among work boot brands worldwide moved less than 0.5 percentage points.

How did search popularity change for work boot brands worldwide in August 2026?

  1. In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%.

  2. In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%.

  3. In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.

  4. In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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