Brandwave

Georgia Boot vs Timberland PRO:Which is more popular?

In September 2026, Timberland PRO had more branded searches than Georgia Boot among work boot brands worldwide. Timberland PRO had about 100,000 branded searches, while Georgia Boot had 40,500. Timberland PRO made up 19.2% of all work boot brand searches we track, and Georgia Boot accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about work boot brands, Timberland PRO appeared in three of the five answers and Georgia Boot in none.

Among work boot brands worldwide in September 2026

Who do people search for more?

Timberland PRO, about 2 searches for every 1 for Georgia Boot

Timberland PRO 100K searchesGeorgia Boot 40.5K searches

Who does AI mention more?

Timberland PRO, mentioned in 3 of 5 answers, Georgia Boot in 0

Timberland PRO in 3 of 5Georgia Boot in 0 of 5

Who does AI recommend more?

Timberland PRO, the only one of the two named

Timberland PRO first in 3Georgia Boot never named

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Top work boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland PRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Georgia Boot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Wing1st
  2. KEEN Utility2nd
  3. Thorogood3rd
  4. Timberland PRO4th
  5. Wolverine5th
  6. Danner6th
  7. Ariat7th
  8. Georgia Boot–
  9. Caterpillar–
  10. Dr. Martens–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about work boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Georgia Boot or Timberland PRO more popular in search?

This chart shows how often people search Google for Georgia Boot and Timberland PRO by name. Each line represents a brand's share of searches for all 14 work boot brands we track, month by month, from English-language searches worldwide.

Georgia Boot and Timberland PRO among work boot brands worldwide, by month

Share of searches by month for Timberland PRO, Georgia Boot. The figures are in the table below the chart.

View monthly share of searches table
MonthThorogoodTimberland PROAriatRed WingGeorgia BootCaterpillarDr. MartensWolverineBlundstoneDannerCarharttSteel BlueOliverKEEN Utility
Oct 202520%15.1%12.7%17.5%7.3%5.1%4.7%5.2%3%2.5%2.9%1.7%1.2%1.1%
Nov 202521.2%16.9%15.9%15.2%7.8%4%4.1%3.4%2.9%2.3%2.9%1.5%1%0.85%
Dec 202520.9%23.8%9.2%11%9.4%3.6%3.3%6.9%2.1%3.7%3.5%1%0.8%0.94%
Jan 202616.7%31.7%8.7%12.7%6.1%5%3.3%5.2%2.2%2.6%2.4%1.2%0.97%1.1%
Feb 202621.9%21.3%10.4%15.7%6.6%5%4%3.7%2.7%2.8%2.3%1.6%1%0.96%
Mar 202619.3%24.3%12.3%11.7%7.1%5%4.3%3.6%3.2%2.5%2.5%1.8%1.2%1.3%
Apr 202620.1%20.9%10.8%16.3%7.4%4.8%3.7%3.7%3%2.2%2.4%1.8%1.3%1.5%
May 202621.1%16.9%13.5%12.1%7.8%5.6%3.3%3.6%3.2%5.6%2.3%2.2%1.5%1.4%
Jun 202621.9%19.2%11.8%13%6.6%5.6%3.3%3.5%3.3%4.1%2.3%2.3%1.8%1.4%
Jul 202617.7%19.7%11.6%19.3%6.5%5.3%3.2%3.7%3.2%2.4%2.3%2.2%1.5%1.3%
Aug 202619.4%21.7%12.8%11.8%7.2%7.1%3.6%3.8%2.9%2.6%2.5%2.1%1.4%1.1%
Sep 202621.1%19.2%13.5%10.2%7.8%6.1%4.1%3.6%3.4%3.3%2.8%2.3%1.5%1.2%

How has the Georgia Boot and Timberland PRO comparison changed over the last 12 months?

3 findings

How did search popularity change for work boot brands worldwide in September 2026?

3 changes

  1. In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches.

  2. In September 2026, Georgia Boot gained share of searches among work boot brands worldwide, from 7.2% to 7.8%.

  3. In September 2026, Timberland PRO lost share of searches among work boot brands worldwide, from 21.7% to 19.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Georgia Boot’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Georgia Boot

1 branded search term

  • georgia boot

Timberland PRO

4 branded search terms

  • timberland pro
  • timberland pro safety boots
  • timberland pro steel toe boots
  • timberland pro work boots

How the Brand Demand Index is measured

Other head-to-heads among work boot brands

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