Red Wing vs Timberland PRO:Which is more popular?
In September 2026, Timberland PRO had more branded searches than Red Wing among work boot brands worldwide. Timberland PRO had about 100,000 branded searches, while Red Wing had 53,300. Timberland PRO made up 19.2% of all work boot brand searches we track, and Red Wing accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about work boot brands, Red Wing appeared in all five answers and Timberland PRO in three. Red Wing was mentioned before Timberland PRO in every answer.
Who do people search for more?
Timberland PRO, about 88% more searches than Red Wing
Who does AI mention more?
Red Wing, mentioned in every answer we collected
Who does AI recommend more?
Red Wing, named ahead of Timberland PRO in every answer
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Top work boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Wing appeared in all five answers. Timberland PRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing was listed before Timberland PRO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work boot brands
5 answers
Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Red Wing or Timberland PRO more popular in search?
This chart shows how often people search Google for Red Wing and Timberland PRO by name. Each line represents a brand's share of searches for all 14 work boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Timberland PRO, Red Wing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thorogood | Timberland PRO | Ariat | Red Wing | Georgia Boot | Caterpillar | Dr. Martens | Wolverine | Blundstone | Danner | Carhartt | Steel Blue | Oliver | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 15.1% | 12.7% | 17.5% | 7.3% | 5.1% | 4.7% | 5.2% | 3% | 2.5% | 2.9% | 1.7% | 1.2% | 1.1% |
| Nov 2025 | 21.2% | 16.9% | 15.9% | 15.2% | 7.8% | 4% | 4.1% | 3.4% | 2.9% | 2.3% | 2.9% | 1.5% | 1% | 0.85% |
| Dec 2025 | 20.9% | 23.8% | 9.2% | 11% | 9.4% | 3.6% | 3.3% | 6.9% | 2.1% | 3.7% | 3.5% | 1% | 0.8% | 0.94% |
| Jan 2026 | 16.7% | 31.7% | 8.7% | 12.7% | 6.1% | 5% | 3.3% | 5.2% | 2.2% | 2.6% | 2.4% | 1.2% | 0.97% | 1.1% |
| Feb 2026 | 21.9% | 21.3% | 10.4% | 15.7% | 6.6% | 5% | 4% | 3.7% | 2.7% | 2.8% | 2.3% | 1.6% | 1% | 0.96% |
| Mar 2026 | 19.3% | 24.3% | 12.3% | 11.7% | 7.1% | 5% | 4.3% | 3.6% | 3.2% | 2.5% | 2.5% | 1.8% | 1.2% | 1.3% |
| Apr 2026 | 20.1% | 20.9% | 10.8% | 16.3% | 7.4% | 4.8% | 3.7% | 3.7% | 3% | 2.2% | 2.4% | 1.8% | 1.3% | 1.5% |
| May 2026 | 21.1% | 16.9% | 13.5% | 12.1% | 7.8% | 5.6% | 3.3% | 3.6% | 3.2% | 5.6% | 2.3% | 2.2% | 1.5% | 1.4% |
| Jun 2026 | 21.9% | 19.2% | 11.8% | 13% | 6.6% | 5.6% | 3.3% | 3.5% | 3.3% | 4.1% | 2.3% | 2.3% | 1.8% | 1.4% |
| Jul 2026 | 17.7% | 19.7% | 11.6% | 19.3% | 6.5% | 5.3% | 3.2% | 3.7% | 3.2% | 2.4% | 2.3% | 2.2% | 1.5% | 1.3% |
| Aug 2026 | 19.4% | 21.7% | 12.8% | 11.8% | 7.2% | 7.1% | 3.6% | 3.8% | 2.9% | 2.6% | 2.5% | 2.1% | 1.4% | 1.1% |
| Sep 2026 | 21.1% | 19.2% | 13.5% | 10.2% | 7.8% | 6.1% | 4.1% | 3.6% | 3.4% | 3.3% | 2.8% | 2.3% | 1.5% | 1.2% |
Red Wing sells other things too, so only its searches that name this product count here, like “red wing work boots”.
How has the Red Wing and Timberland PRO comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Timberland PRO took it in November 2025.
- Across the 12 months ending September 2026, Red Wing’s share of searches among work boot brands worldwide moved from 17.5% to 10.2%, and its estimated monthly branded searches moved from 119K to 53.3K.
- Across the 12 months ending September 2026, Timberland PRO’s share of searches among work boot brands worldwide moved from 15.1% to 19.2%, and its estimated monthly branded searches moved from 102K to 100K.
How did search popularity change for work boot brands worldwide in September 2026?
3 changes
In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches.
In September 2026, Timberland PRO lost share of searches among work boot brands worldwide, from 21.7% to 19.2%.
In September 2026, Red Wing lost share of searches among work boot brands worldwide, from 11.8% to 10.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Red Wing’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Wing
3 branded search terms
- red wing safety boots
- red wing steel toe boots
- red wing work boots
Timberland PRO
4 branded search terms
- timberland pro
- timberland pro safety boots
- timberland pro steel toe boots
- timberland pro work boots
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