How popular isRed Wing in search?
In August 2026, there were an estimated 450K branded searches for Red Wing worldwide which is down 70% over the last 11 months. Red Wing holds 5.2% estimated Share of Search among boots worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG47.1%
Timberland25.8%
Dr. Martens17.3%
Red Wing5.2%
Blundstone3.5%Sorel1.3%
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Where does Red Wing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boots | 4th of 6 | 5.2% | Shown below |
| Safety boots | 2nd of 6 | 19% | Show ranking |
| Work boot brands | 2nd of 5 | 25.1% | Show ranking |
Which boots compete with Red Wing?
Share of Search by month for UGG, Timberland, Dr. Martens, Red Wing, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 19.5% | 13.1% | 8.7% | 3.9% | 1.4% |
| Nov 2025 | 59.5% | 17.9% | 12% | 5.4% | 3.6% | 1.6% |
| Dec 2025 | 58.8% | 17.7% | 11.9% | 6.5% | 3.6% | 1.6% |
| Jan 2026 | 47.5% | 21.3% | 14.2% | 11.6% | 3.5% | 1.9% |
| Feb 2026 | 44.5% | 24.4% | 16.3% | 9% | 4% | 1.8% |
| Mar 2026 | 31.3% | 20.9% | 17.2% | 25.6% | 3.4% | 1.5% |
| Apr 2026 | 29.3% | 29.3% | 19.6% | 16% | 3.9% | 1.8% |
| May 2026 | 36.7% | 30% | 20% | 7.4% | 4% | 1.8% |
| Jun 2026 | 36.2% | 29.7% | 19.8% | 8.9% | 4% | 1.5% |
| Jul 2026 | 37.1% | 30.3% | 20.2% | 7.5% | 3.3% | 1.5% |
| Aug 2026 | 47.1% | 25.8% | 17.3% | 5.2% | 3.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 4.1M | +82.6% | +9.9 points | |
| 2, held 2nd | 25.8% | 2.2M | +22.4% | -4.6 points | |
| 3, held 3rd | 17.3% | 1.5M | +23% | -3 points | |
| 4, held 4th | 5.2% | 450K | 0% | -2.3 points | |
| 5, held 5th | 3.5% | 301K | +49.8% | +0.1 points | |
| 6, held 6th | 1.3% | 110K | +21.5% | -0.2 points |
1.
47.1%
Held 1st. 4.1M estimated branded searches, +82.6% vs prior month. Share +9.9 points.
25.8%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share -4.6 points.
17.3%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share -3 points.
4.
Red Wing5.2%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.5%
Held 5th. 301K estimated branded searches, +49.8% vs prior month. Share +0.1 points.
6.
1.3%
Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.
Compare search popularity between Red Wing and its closest rivals
How has branded search demand for Red Wing changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Wing worldwide fell from 1.5M to 450K.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide decreased from 8.7% to 5.2%.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide peaked at 25.6% in March 2026 and was lowest at 5.2% in August 2026.
How did search popularity change for boots worldwide in August 2026?
6 changes
In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%.
In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 30.3% to 25.8%.
In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%.
In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%.
Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.
Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.
How is Red Wing measured?
Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red wing
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Is Red Wing your brand?
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