Brandwave

Georgia Boot vs Red Wing:Which is more popular?

In September 2026, Red Wing had more branded searches than Georgia Boot among farm boots brands worldwide. Red Wing had about 550,000 branded searches, while Georgia Boot had 40,500. Red Wing made up 24.2% of all farm boots brand searches we track, and Georgia Boot accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Georgia Boot and Red Wing each appeared in three of the five answers. Red Wing was mentioned before Georgia Boot in three out of five answers.

Among farm boots brands worldwide in September 2026

Who do people search for more?

Red Wing, about 14 searches for every 1 for Georgia Boot

Red Wing 550K searchesGeorgia Boot 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Georgia Boot in 3 of 5Red Wing in 3 of 5

Who does AI recommend more?

Red Wing, named ahead of Georgia Boot in 3 of 5 answers

Red Wing first in 3Georgia Boot first in 2

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Top farm boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Georgia Boot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Red Wing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing was listed before Georgia Boot in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Boot1st
  2. Ariat2nd
  3. Dunlop3rd
  4. Georgia Boot4th
  5. Bogs5th
  6. Red Wing6th
  7. Thorogood7th
  8. Blundstone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Georgia Boot or Red Wing more popular in search?

This chart shows how often people search Google for Georgia Boot and Red Wing by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.

Georgia Boot and Red Wing among farm boots brands worldwide, by month

Share of searches by month for Red Wing, Georgia Boot. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatRed WingBlundstoneBogsMuck BootThorogoodGeorgia BootDunlop
Oct 202518.8%41.9%18.8%10.3%4.6%3.8%1.4%0.45%
Nov 202522.6%33.9%22.6%8.3%6.8%3.7%1.4%0.55%
Dec 202523.5%35.2%19.3%8.6%7.1%3.9%1.7%0.58%
Jan 202617.6%47.8%14.4%9.6%5.3%3.5%1.3%0.52%
Feb 202623.2%34.7%15.5%12.7%5.7%5.7%1.7%0.68%
Mar 202617.8%59.1%7.9%7.9%2.9%2.9%1.1%0.36%
Apr 202627.2%40.4%9.9%12.2%3.7%4.4%1.6%0.47%
May 202635%23.4%12.8%15.7%4.7%5.7%2.1%0.53%
Jun 202637.5%25.1%11.2%13.7%4.1%6.1%1.8%0.5%
Jul 202633.6%27.5%12.3%15%3.7%5.5%2%0.42%
Aug 202634%22.8%15.2%15.2%4.6%5.6%2%0.55%
Sep 202629.6%24.2%19.8%13.2%5.9%4.8%1.8%0.58%

How has the Georgia Boot and Red Wing comparison changed over the last 12 months?

3 findings
  • Red Wing was ahead of Georgia Boot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Georgia Boot’s share of searches among farm boots brands worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Red Wing’s share of searches among farm boots brands worldwide moved from 41.9% to 24.2%, and its estimated monthly branded searches moved from 1.5M to 550K.

How did search popularity change for farm boots brands worldwide in September 2026?

2 changes
  1. In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%.

  2. Estimated monthly branded searches for Georgia Boot worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Georgia Boot’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Georgia Boot

1 branded search term

  • georgia boot

Red Wing

1 branded search term

  • red wing

How the Brand Demand Index is measured

Other head-to-heads among farm boots brands

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