Red Wing vs Steel Blue:Which is more popular by branded search?
In August 2026, Red Wing had more branded searches than Steel Blue among safety boots worldwide. Red Wing was estimated to have 450K branded searches compared to Steel Blue’s 60.5K, and held a 19% Share of Search versus Steel Blue’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Wing or Steel Blue?
Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Wing, Steel Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Martens | Red Wing | Blundstone | Steel Blue | Timberland PRO | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 33.1% | 14.8% | 1.3% | 1.3% | 0.06% |
| Nov 2025 | 56% | 25.1% | 16.7% | 1% | 1.2% | 0.05% |
| Dec 2025 | 52.7% | 28.8% | 15.8% | 1.2% | 1.4% | 0.05% |
| Jan 2026 | 47.1% | 38.5% | 11.6% | 1.3% | 1.6% | 0.05% |
| Feb 2026 | 53.3% | 29.2% | 13.1% | 2.1% | 2.1% | 0.09% |
| Mar 2026 | 35.9% | 53.6% | 7.2% | 1.8% | 1.4% | 0.07% |
| Apr 2026 | 47.3% | 38.8% | 9.5% | 2.3% | 1.9% | 0.09% |
| May 2026 | 60.1% | 22.2% | 12.1% | 3% | 2.4% | 0.12% |
| Jun 2026 | 56.7% | 25.5% | 11.4% | 3.4% | 2.8% | 0.14% |
| Jul 2026 | 61.5% | 22.7% | 10.1% | 3.1% | 2.5% | 0.12% |
| Aug 2026 | 63.2% | 19% | 12.7% | 2.5% | 2.5% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Wing and Steel Blue comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of Steel Blue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among safety boots worldwide moved from 33.1% to 19%, and its estimated monthly branded searches moved from 1.5M to 450K.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide moved from 1.3% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for safety boots worldwide in August 2026?
2 changes
In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%.
In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Wing’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Wing
1 branded search term
- red wing
Steel Blue
1 branded search term
- steel blue
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.