Thorogood vs Timberland PRO:Which is searched more?
In September 2026, Thorogood had more branded searches than Timberland PRO among safety boots worldwide. Thorogood had about 110,000 branded searches, while Timberland PRO had 60,500. Thorogood made up 3.3% of all safety boot searches we track, and Timberland PRO accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Thorogood or Timberland PRO more popular in search?
Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thorogood, Timberland PRO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Red Wing | Blundstone | Danner | Thorogood | Wolverine | Steel Blue | Timberland PRO | Caterpillar | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 13.6% | 3.3% | 2.7% | 2.4% | 1.2% | 1.2% | 0.16% | 0.11% |
| Nov 2025 | 46.2% | 25.3% | 16.9% | 4.2% | 2.8% | 2.2% | 1% | 1.2% | 0.14% | 0.09% |
| Dec 2025 | 47.5% | 26% | 14.3% | 4.3% | 2.9% | 2.6% | 1% | 1.3% | 0.11% | 0.09% |
| Jan 2026 | 43.2% | 35.3% | 10.6% | 3.2% | 2.6% | 2.2% | 1.2% | 1.4% | 0.16% | 0.13% |
| Feb 2026 | 47.1% | 25.9% | 11.6% | 4.2% | 4.2% | 2.8% | 1.9% | 1.9% | 0.25% | 0.14% |
| Mar 2026 | 33.4% | 49.8% | 6.7% | 2.4% | 2.4% | 1.9% | 1.6% | 1.3% | 0.22% | 0.12% |
| Apr 2026 | 42.3% | 34.7% | 8.5% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 0.28% | 0.23% |
| May 2026 | 52.8% | 19.5% | 10.6% | 3.9% | 4.8% | 3.1% | 2.6% | 2.1% | 0.35% | 0.23% |
| Jun 2026 | 48.6% | 21.9% | 9.8% | 5.3% | 5.3% | 3% | 2.9% | 2.4% | 0.39% | 0.26% |
| Jul 2026 | 54.5% | 20.1% | 9% | 4% | 4% | 2.8% | 2.7% | 2.2% | 0.36% | 0.24% |
| Aug 2026 | 55.9% | 16.8% | 11.2% | 4.1% | 4.1% | 2.8% | 2.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 4.1% | 3.3% | 2.2% | 1.8% | 1.8% | 0.3% | 0.16% |
How has the Thorogood and Timberland PRO comparison changed over the last 12 months?
3 findings
- Thorogood was ahead of Timberland PRO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Timberland PRO’s share of searches among safety boots worldwide moved from 1.2% to 1.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for safety boots worldwide in September 2026?
1 change
In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thorogood’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thorogood
1 branded search term
- thorogood boots
Timberland PRO
1 branded search term
- timberland pro
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