How popular isSteel Blue in search?
In August 2026, there were an estimated 60.5K branded searches for Steel Blue worldwide which held steady over the last 11 months. Steel Blue holds 2.5% estimated Share of Search among safety boots worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dr. Martens63.2%- Red Wing19%
Blundstone12.7%
Steel Blue2.5%- Timberland PRO2.5%
- Caterpillar0.1%
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Which safety boots compete with Steel Blue?
Share of Search by month for Dr. Martens, Red Wing, Blundstone, Steel Blue, Timberland PRO. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Martens | Red Wing | Blundstone | Steel Blue | Timberland PRO | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 33.1% | 14.8% | 1.3% | 1.3% | 0.06% |
| Nov 2025 | 56% | 25.1% | 16.7% | 1% | 1.2% | 0.05% |
| Dec 2025 | 52.7% | 28.8% | 15.8% | 1.2% | 1.4% | 0.05% |
| Jan 2026 | 47.1% | 38.5% | 11.6% | 1.3% | 1.6% | 0.05% |
| Feb 2026 | 53.3% | 29.2% | 13.1% | 2.1% | 2.1% | 0.09% |
| Mar 2026 | 35.9% | 53.6% | 7.2% | 1.8% | 1.4% | 0.07% |
| Apr 2026 | 47.3% | 38.8% | 9.5% | 2.3% | 1.9% | 0.09% |
| May 2026 | 60.1% | 22.2% | 12.1% | 3% | 2.4% | 0.12% |
| Jun 2026 | 56.7% | 25.5% | 11.4% | 3.4% | 2.8% | 0.14% |
| Jul 2026 | 61.5% | 22.7% | 10.1% | 3.1% | 2.5% | 0.12% |
| Aug 2026 | 63.2% | 19% | 12.7% | 2.5% | 2.5% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.2% | 1.5M | +23% | +1.7 points | |
| 2, held 2nd | 19% | 450K | 0% | -3.7 points | |
| 3, held 3rd | 12.7% | 301K | +49.8% | +2.5 points | |
| 4, held 4th | 2.5% | 60.5K | 0% | -0.5 points | |
| 5, held 5th | 2.5% | 60.5K | +22.2% | +0.1 points | |
| 6, held 6th | 0.1% | 2.4K | 0% | 0 points |
63.2%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.7 points.
2.Red Wing
19%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.7 points.
12.7%
Held 3rd. 301K estimated branded searches, +49.8% vs prior month. Share +2.5 points.
2.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.5%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
0.1%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Steel Blue and its closest rivals
How has branded search demand for Steel Blue changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Steel Blue worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide increased from 1.3% to 2.5%.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide peaked at 3.4% in June 2026 and was lowest at 1% in November 2025.
How did search popularity change for safety boots worldwide in August 2026?
5 changes
In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%.
In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%.
In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%.
In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Steel Blue measured?
Brandwave collects information about searches that people make online using Steel Blue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steel blue
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Is Steel Blue your brand?
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