Brandwave

Steel Blue vs Timberland PRO:Which is more popular by branded search?

In August 2026, Steel Blue and Timberland PRO were level on Share of Search among safety boots worldwide, with an estimated 60.5K branded searches each, at 2.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among safety boots worldwide in August 2026Which is more popular in search, Steel Blue or Timberland PRO?
Steel Blue2.5%60.5K searches
vs
Timberland PRO2.5%60.5K searches

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Which is more popular in search, Steel Blue or Timberland PRO?

Compare the safety boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Steel Blue and Timberland PRO among safety boots worldwide, by month

Share of Search by month for Steel Blue, Timberland PRO. The figures are in the table below the chart.

View monthly share of search table
MonthDr. MartensRed WingBlundstoneSteel BlueTimberland PROCaterpillar
Oct 202549.4%33.1%14.8%1.3%1.3%0.06%
Nov 202556%25.1%16.7%1%1.2%0.05%
Dec 202552.7%28.8%15.8%1.2%1.4%0.05%
Jan 202647.1%38.5%11.6%1.3%1.6%0.05%
Feb 202653.3%29.2%13.1%2.1%2.1%0.09%
Mar 202635.9%53.6%7.2%1.8%1.4%0.07%
Apr 202647.3%38.8%9.5%2.3%1.9%0.09%
May 202660.1%22.2%12.1%3%2.4%0.12%
Jun 202656.7%25.5%11.4%3.4%2.8%0.14%
Jul 202661.5%22.7%10.1%3.1%2.5%0.12%
Aug 202663.2%19%12.7%2.5%2.5%0.1%
Sep 2026——————

How has the Steel Blue and Timberland PRO comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Steel Blue took it in March 2026.
  • Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide moved from 1.3% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 11 months ending August 2026, Timberland PRO’s estimated Share of Search among safety boots worldwide moved from 1.3% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for safety boots worldwide in August 2026?

  1. In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Steel Blue’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Steel Blue

1 branded search term

  • steel blue

Timberland PRO

1 branded search term

  • timberland pro

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.