ProChoice vs Steel Blue:Which is searched more?
In September 2026, Steel Blue had more branded searches than ProChoice among PPE and safety gear suppliers worldwide. Steel Blue was estimated to have 60.5K branded searches compared to ProChoice’s 3.6K, and held a 79.4% Share of Search versus ProChoice’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ProChoice or Steel Blue?
Compare the ppe and safety gear suppliers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steel Blue, ProChoice. The figures are in the table below the chart.
View monthly share of search table
| Month | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|
| Oct 2025 | 78.6% | 15.7% | 5.7% |
| Nov 2025 | 80.9% | 13.2% | 5.9% |
| Dec 2025 | 81.8% | 13.4% | 4.9% |
| Jan 2026 | 79.4% | 15.9% | 4.7% |
| Feb 2026 | 79.4% | 15.9% | 4.7% |
| Mar 2026 | 82.5% | 13.5% | 4% |
| Apr 2026 | 79.4% | 15.9% | 4.7% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 82.5% | 13.5% | 4% |
| Aug 2026 | 79.4% | 15.9% | 4.7% |
| Sep 2026 | 79.4% | 15.9% | 4.7% |
How has the ProChoice and Steel Blue comparison changed over the last 12 months?
3 findings
- Steel Blue was ahead of ProChoice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ProChoice’s estimated Share of Search among PPE and safety gear suppliers worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Steel Blue’s estimated Share of Search among PPE and safety gear suppliers worldwide moved from 78.6% to 79.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
1 change
Estimated monthly branded searches for ProChoice worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Other head-to-heads among PPE and safety gear suppliers
How each brand is measured
Brandwave collects information about searches that people make online using ProChoice’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ProChoice
1 branded search term
- prochoice
Steel Blue
1 branded search term
- steelblue
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