Brandwave

How popular isAriat in search?

In September 2026, people searched for Ariat by name about 673,000 times worldwide, about the same as the previous year. These searches made up 5.3% of all global boot brand searches, placing Ariat fourth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. UGG48.4%
  2. Timberland17.7%
  3. Dr. Martens14.5%
  4. Ariat5.3%
  5. Red Wing4.3%
  6. Blundstone3.6%
  7. Thursday Boot Company3.1%
  8. Sorel1.3%
  9. Danner1.1%
  10. Redback0.48%
  11. +1 more
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Which boot brands compete with Ariat?

Ariat against boot brands worldwide, by month

Share of searches by month for UGG, Timberland, Dr. Martens, Ariat, Red Wing, Blundstone, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandDr. MartensAriatRed WingBlundstoneThursday Boot CompanySorelDannerRedbackMerrell
Oct 202549.3%18.1%12.1%3.6%8.1%3.6%2.5%1.3%0.89%0.33%0.15%
Nov 202556.7%17.1%9.4%3.4%5.1%3.4%2.3%1.5%0.84%0.21%0.08%
Dec 202554.3%16.3%10.9%4%6%3.3%2.3%1.5%0.98%0.24%0.09%
Jan 202643.8%19.6%13.1%3.9%10.7%3.2%2.4%1.8%0.97%0.35%0.19%
Feb 202639.8%21.8%14.6%5.4%8%3.6%3.1%1.6%1.3%0.48%0.32%
Mar 202627.6%18.5%15.1%6.8%22.6%3%3.1%1.4%1.1%0.5%0.33%
Apr 202624.7%24.7%16.5%9.1%13.5%3.3%4.1%1.5%1.5%0.67%0.55%
May 202630.8%25.2%16.8%9.3%6.2%3.4%4.2%1.5%1.2%0.68%0.68%
Jun 202629.7%24.3%16.2%10.9%7.3%3.3%3.9%1.2%1.8%0.66%0.66%
Jul 202631.9%26.1%17.4%7.8%6.4%2.9%3.4%1.3%1.3%0.71%0.71%
Aug 202641.4%22.7%15.2%6.8%4.6%3%3.1%1.1%1.1%0.5%0.5%
Sep 202648.4%17.7%14.5%5.3%4.3%3.6%3.1%1.3%1.1%0.48%0.32%

  1. 1.UGG

    48.4%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7 points.

  2. 2.Timberland

    17.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -5 points.

  3. 3.Dr. Martens

    14.5%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -0.7 points.

  4. 4.Ariat

    5.3%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Red Wing

    4.3%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  6. 6.Blundstone

    3.6%

    Moved from 7th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.5 points.

  7. 7.Thursday Boot Company

    3.1%

    Moved from 6th to 7th. 392K estimated branded searches, +27.7% vs prior month. Share 0 points.

  8. 8.Sorel

    1.3%

    Moved from 9th to 8th. 165K estimated branded searches, +50% vs prior month. Share +0.2 points.

  9. 9.Danner

    1.1%

    Moved from 8th to 9th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  10. 10.Redback

    0.48%

    Moved from 11th to 10th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  11. 11.Merrell

    0.32%

    Moved from 10th to 11th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Ariat and its closest rivals

Every comparison with Ariat

55 comparisons

How has branded search demand for Ariat changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Ariat’s share of searches among boot brands worldwide increased from 3.6% to 5.3%.
  • Across the 12 months ending September 2026, Ariat’s share of searches among boot brands worldwide peaked at 10.9% in June 2026 and was lowest at 3.4% in November 2025.
  • Across the 12 months ending September 2026, Ariat rose from 5th to 4th among boot brands worldwide.

How did search popularity change for boot brands worldwide in September 2026?

6 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches.

  2. In September 2026, UGG gained share of searches among boot brands worldwide, from 41.4% to 48.4%.

  3. In September 2026, Timberland lost share of searches among boot brands worldwide, from 22.7% to 17.7%.

  4. In September 2026, Ariat lost share of searches among boot brands worldwide, from 6.8% to 5.3%.

  5. In September 2026, Dr. Martens lost share of searches among boot brands worldwide, from 15.2% to 14.5%.

  6. Red Wing’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.3% in September 2026.

How are Ariat’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ariat

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How the Brand Demand Index is measured

Where does Ariat compete?

Ariat is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands4th of 115.3%Shown above
Dress boots brands4th of 115.5%Show ranking
Waterproof boots brands4th of 106%Show ranking
Steel toe boot brands3rd of 912.2%Show ranking
Ankle boots brands3rd of 912.7%Show ranking
Base layer brands2nd of 817%Show ranking
Women's boot brands2nd of 1018.2%Show ranking
Farm boots brands1st of 829.6%Show ranking
Work boot brands1st of 830.2%Show ranking
Workwear brands1st of 1247.2%Show ranking
Equestrian boots1st of 997.5%Show ranking
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