Brandwave

Ariat vs KEEN:Which is searched more?

In September 2026, Ariat had more branded searches than KEEN among waterproof boots brands worldwide. Ariat was estimated to have 673K branded searches compared to KEEN’s 14.8K, and held a 7.8% Share of Search versus KEEN’s 0.17%. These are worldwide searches for English-language branded terms.

Share of Search among waterproof boots brands worldwide in September 2026Which is more popular in search, Ariat or KEEN?
Ariat7.8%673K searches
vs
KEEN0.17%14.8K searches

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Which is more popular in search, Ariat or KEEN?

Compare the waterproof boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ariat and KEEN among waterproof boots brands worldwide, by month

Share of Search by month for Ariat, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthSkechersClarksAriatColumbiaHunterMerrellKEEN
Oct 202569.9%17.1%7.7%4.2%0.69%0.31%0.17%
Nov 202567.1%16.4%9%6.7%0.44%0.2%0.13%
Dec 202565.1%16%10.6%7.4%0.53%0.24%0.16%
Jan 202669%16.9%7.6%5.3%0.68%0.37%0.17%
Feb 202669.7%17%7.7%4.2%0.84%0.46%0.21%
Mar 202670.9%17.4%7.8%2.5%0.86%0.38%0.17%
Apr 202671%17.4%7.8%2.3%0.86%0.47%0.17%
May 202675.1%15.1%6.8%1.8%0.61%0.5%0.15%
Jun 202671.3%17.5%7.8%2%0.71%0.47%0.17%
Jul 202668.1%20.4%7.5%2.3%0.82%0.67%0.2%
Aug 202668.3%20.4%7.5%2.3%0.68%0.55%0.17%
Sep 202670.7%17.3%7.8%2.8%0.7%0.47%0.17%

How has the Ariat and KEEN comparison changed over the last 12 months?

  • Ariat was ahead of KEEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among waterproof boots brands worldwide moved from 7.7% to 7.8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, KEEN’s estimated Share of Search among waterproof boots brands worldwide held steady at 0.17%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for waterproof boots brands worldwide in September 2026?

Neither Ariat nor KEEN moved beyond provider rounding among waterproof boots brands in September 2026.

Other head-to-heads among waterproof boots brands

How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

1 branded search term

  • ariat

KEEN

1 branded search term

  • hiking boots keen

How the Brand Demand Index is measured

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