How popular isAriat in search?
In September 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 12 months. Ariat holds 7.2% estimated Share of Search among waterproof boots brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Ariat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which waterproof boots brands compete with Ariat?
Share of Search by month for Skechers, Clarks, Merrell, Ariat, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Skechers | Clarks | Merrell | Ariat | Columbia | Hunter | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 15.9% | 7% | 7.2% | 3.9% | 0.64% | 0.26% |
| Nov 2025 | 62.8% | 15.4% | 6.5% | 8.4% | 6.3% | 0.42% | 0.21% |
| Dec 2025 | 60.9% | 14.9% | 6.5% | 10% | 6.9% | 0.49% | 0.23% |
| Jan 2026 | 64.3% | 15.8% | 7.1% | 7.1% | 4.9% | 0.64% | 0.26% |
| Feb 2026 | 64.8% | 15.8% | 7.3% | 7.1% | 3.9% | 0.78% | 0.32% |
| Mar 2026 | 65.7% | 16.1% | 7.6% | 7.2% | 2.4% | 0.79% | 0.29% |
| Apr 2026 | 65.9% | 16.1% | 7.5% | 7.2% | 2.2% | 0.8% | 0.32% |
| May 2026 | 70.2% | 14.1% | 6.8% | 6.3% | 1.7% | 0.57% | 0.31% |
| Jun 2026 | 65.5% | 16% | 8.5% | 7.2% | 1.8% | 0.65% | 0.35% |
| Jul 2026 | 62.4% | 18.7% | 8.6% | 6.9% | 2.1% | 0.76% | 0.46% |
| Aug 2026 | 63.7% | 19% | 7.2% | 7% | 2.2% | 0.63% | 0.34% |
| Sep 2026 | 65.7% | 16.1% | 7.3% | 7.2% | 2.6% | 0.65% | 0.35% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 6.1M | 0% | +2.1 points | |
| 2, held 2nd | 16.1% | 1.5M | -18% | -2.9 points | |
| 3, held 3rd | 7.3% | 680K | -1.3% | +0.1 points | |
| 4, held 4th | 7.2% | 673K | 0% | +0.2 points | |
| 5, held 5th | 2.6% | 245K | +17.2% | +0.5 points | |
| 6, held 6th | 0.65% | 60.5K | 0% | 0 points | |
| 7, held 7th | 0.35% | 32.9K | 0% | 0 points |
1.
Skechers
65.7%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Clarks16.1%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.9 points.
3.
Merrell7.3%
Held 3rd. 680K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
4.
Ariat7.2%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Columbia2.6%
Held 5th. 245K estimated branded searches, +17.2% vs prior month. Share +0.5 points.
6.
Hunter0.65%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
KEEN0.35%
Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ariat and its closest rivals
Every comparison with Ariat
27 comparisons
- Ariat vs Clarks
- Ariat vs Dr. Martens
- Ariat vs Merrell
- Ariat vs Skechers
- Ariat vs Timberland
- Ariat vs UGG
- Ariat vs Red Wing
- Ariat vs Carhartt
- Ariat vs Blundstone
- Ariat vs Oliver
- Ariat vs Bogs
- Ariat vs Columbia
- Ariat vs Sorel
- Ariat vs Burton
- Ariat vs Castelli
- Ariat vs First Lite
- Ariat vs Hunter
- Ariat vs KEEN
- Ariat vs Gildan
- Ariat vs Dickies
- Ariat vs Mountain Horse
- Ariat vs Dune
- Ariat vs Shires
- Ariat vs Caterpillar
- Ariat vs Bisley
- Ariat vs Dublin
- Ariat vs Toggi
How has branded search demand for Ariat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among waterproof boots brands worldwide peaked at 10% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Ariat fell from 3rd to 4th among waterproof boots brands worldwide.
How did search popularity change for waterproof boots brands worldwide in September 2026?
4 changes
In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 63.7% to 65.7%.
In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 19% to 16.1%.
Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in September 2026.
Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.
Where does Ariat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 4th of 7 | 5.8% | Show ranking |
| Waterproof boots brands | 4th of 7 | 7.2% | Shown above |
| Steel toe boot brands | 3rd of 7 | 11.6% | Show ranking |
| Ankle boots brands | 2nd of 4 | 30% | Show ranking |
| Work boot brands | 1st of 5 | 32.9% | Show ranking |
| Women's boot brands | 2nd of 4 | 36.1% | Show ranking |
| Base layer brands | 1st of 6 | 39.9% | Show ranking |
| Farm boots brands | 1st of 3 | 47.3% | Show ranking |
| Work shirts brands | 1st of 5 | 58% | Show ranking |
| Work pants brands | 1st of 5 | 59% | Show ranking |
| Equestrian boots | 1st of 6 | 98% | Show ranking |
How is Ariat measured?
Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ariat
Do you work for Ariat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ariat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.