Ariat vs Sherwood:Which is more popular by branded search?
In August 2026, Ariat had more branded searches than Sherwood among equestrian boots worldwide. Ariat was estimated to have 673K branded searches compared to Sherwood’s 20, and held a 98.2% Share of Search versus Sherwood’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ariat or Sherwood?
Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ariat, Sherwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Mountain Horse | Shires | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 1.7% | 0.95% | 0.09% | 0.02% | <0.01% |
| Nov 2025 | 98.1% | 1.2% | 0.65% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.4% | 0.97% | 0.53% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.7% | 1.4% | 0.78% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 97.5% | 1.4% | 0.96% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 98% | 1.2% | 0.79% | 0.07% | <0.01% | <0.01% |
| May 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 98.4% | 0.79% | 0.79% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ariat and Sherwood comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Sherwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide moved from 97.2% to 98.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Sherwood’s estimated Share of Search among equestrian boots worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for equestrian boots worldwide in August 2026?
1 change
In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Ariat’s and Sherwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.