Ariat vs Mountain Horse:Which is searched more?

Name: Ariat vs Mountain Horse: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ariat had more branded searches than Mountain Horse among equestrian boots worldwide. Ariat was estimated to have 673K branded searches compared to Mountain Horse’s 6.6K, and held a 98.2% Share of Search versus Mountain Horse’s 0.96%. These are worldwide searches for English-language branded terms.

Share of Search among equestrian boots worldwide in August 2026Which is more popular in search, Ariat or Mountain Horse?

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Which is more popular in search, Ariat or Mountain Horse?

Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ariat and Mountain Horse among equestrian boots worldwide, by month

Month	Ariat	Mountain Horse
Oct 2025	97.2%	1.7%
Nov 2025	98.1%	1.2%
Dec 2025	98.4%	0.97%
Jan 2026	97.7%	1.4%
Feb 2026	97.5%	1.4%
Mar 2026	97.8%	1.2%
Apr 2026	98%	1.2%
May 2026	98.2%	0.96%
Jun 2026	98.4%	0.79%
Jul 2026	97.8%	1.2%
Aug 2026	98.2%	0.96%
Sep 2026	—	—

How has the Ariat and Mountain Horse comparison changed over the last 12 months?

3 findings

Ariat was ahead of Mountain Horse in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide moved from 97.2% to 98.2%, and its estimated monthly branded searches held steady at 673K.
Across the 11 months ending August 2026, Mountain Horse’s estimated Share of Search among equestrian boots worldwide moved from 1.7% to 0.96%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for equestrian boots worldwide in August 2026?

1 change

Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and Mountain Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.