Mountain Horse vs Shires:Which is more popular by branded search?

Name: Mountain Horse vs Shires: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mountain Horse had more branded searches than Shires among equestrian boots worldwide. Mountain Horse was estimated to have 6.6K branded searches compared to Shires’ 5.4K, and held a 0.96% Share of Search versus Shires’ 0.79%. These are worldwide searches for English-language branded terms.

Share of Search among equestrian boots worldwide in August 2026Which is more popular in search, Mountain Horse or Shires?

Mountain Horse0.96%6.6K searches

vs

Shires0.79%5.4K searches

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Which is more popular in search, Mountain Horse or Shires?

Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Ariat	Mountain Horse	Shires	Dublin	Toggi	Sherwood
Oct 2025	97.2%	1.7%	0.95%	0.09%	0.02%	<0.01%
Nov 2025	98.1%	1.2%	0.65%	0.05%	0.01%	<0.01%
Dec 2025	98.4%	0.97%	0.53%	0.04%	<0.01%	<0.01%
Jan 2026	97.7%	1.4%	0.78%	0.06%	0.01%	<0.01%
Feb 2026	97.5%	1.4%	0.96%	0.07%	<0.01%	<0.01%
Mar 2026	97.8%	1.2%	0.96%	0.06%	<0.01%	<0.01%
Apr 2026	98%	1.2%	0.79%	0.07%	<0.01%	<0.01%
May 2026	98.2%	0.96%	0.79%	0.06%	<0.01%	<0.01%
Jun 2026	98.4%	0.79%	0.79%	0.05%	<0.01%	<0.01%
Jul 2026	97.8%	1.2%	0.96%	0.06%	<0.01%	<0.01%
Aug 2026	98.2%	0.96%	0.79%	0.06%	<0.01%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Mountain Horse and Shires comparison changed over the last 12 months?

3 findings

Mountain Horse was ahead of Shires in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mountain Horse’s estimated Share of Search among equestrian boots worldwide moved from 1.7% to 0.96%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
Across the 11 months ending August 2026, Shires’ estimated Share of Search among equestrian boots worldwide moved from 0.95% to 0.79%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for equestrian boots worldwide in August 2026?

2 changes

Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mountain Horse’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.