How popular isShires in search?
In August 2026, there were an estimated 5.4K branded searches for Shires worldwide which is down 18.2% over the last 11 months. Shires holds 0.79% estimated Share of Search among equestrian boots worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat98.2%- Mountain Horse0.96%
- Shires0.79%
- Dublin0.06%
- Toggi<0.01%
- Sherwood<0.01%
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Where does Shires compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Equestrian boots | 3rd of 6 | 0.79% | Shown below |
| Horse rugs | 3rd of 6 | 16.4% | Show ranking |
Which equestrian boots compete with Shires?
Share of Search by month for Ariat, Shires. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Mountain Horse | Shires | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 1.7% | 0.95% | 0.09% | 0.02% | <0.01% |
| Nov 2025 | 98.1% | 1.2% | 0.65% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.4% | 0.97% | 0.53% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.7% | 1.4% | 0.78% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 97.5% | 1.4% | 0.96% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 98% | 1.2% | 0.79% | 0.07% | <0.01% | <0.01% |
| May 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 98.4% | 0.79% | 0.79% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.2% | 673K | +22.4% | +0.4 points | |
| 2, held 2nd | 0.96% | 6.6K | 0% | -0.2 points | |
| 3, held 3rd | 0.79% | 5.4K | 0% | -0.2 points | |
| 4, held 4th | 0.06% | 390 | +21.9% | 0 points | |
| 5, moved from 6th to 5th | <0.01% | 40 | +100% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | <0.01% | 20 | 0% | 0 pointsmoved from 5th to 6th |
1.
Ariat98.2%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
0.96%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Shires
0.79%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Dublin
0.06%
Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
5.Toggi
<0.01%
Moved from 6th to 5th. 40 estimated branded searches, +100% vs prior month. Share 0 points.
6.Sherwood
<0.01%
Moved from 5th to 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Shires and its closest rivals
How has branded search demand for Shires changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shires worldwide fell from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Shires’ estimated Share of Search among equestrian boots worldwide held steady, from 0.95% to 0.79%.
How did search popularity change for equestrian boots worldwide in August 2026?
5 changes
In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide.
In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide.
Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How is Shires measured?
Brandwave collects information about searches that people make online using Shires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shires equestrian
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