Brandwave

Horse rugs:Which brands are most popular in search?

In August 2026, Premier Equine was the most searched among horse rugs worldwide, with an estimated 18.1K branded searches and 55.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Premier Equine55.1%
  2. Horseware24.7%
  3. Shires16.4%
  4. WeatherBeeta2.7%
  5. Amigo0.64%
  6. Rambo0.52%

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Share of SearchLeaderboard

Compare the horse rugs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among horse rugs worldwide, by month

Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaAmigoRambo
Oct 202550.3%27.4%14.9%5.4%1.1%0.88%
Nov 202551.8%28.3%12.6%5.5%0.92%0.92%
Dec 202548.1%26.3%14.3%4.2%0.69%6.4%
Jan 202656%25%13.6%4%0.66%0.66%
Feb 202654.3%24.3%16.2%3.9%0.63%0.63%
Mar 202657.2%20.9%17%3.4%0.67%0.83%
Apr 202654.8%24.5%16.4%3%0.64%0.64%
May 202654.7%24.5%16.3%3%0.79%0.64%
Jun 202655%24.6%16.4%2.7%0.79%0.52%
Jul 202653.2%23.7%19.4%2.6%0.61%0.5%
Aug 202655.1%24.7%16.4%2.7%0.64%0.52%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Premier Equine

    55.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  2. 2.Horseware

    24.7%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  3. 3.Shires

    16.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.WeatherBeeta

    2.7%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Amigo

    0.64%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Rambo

    0.52%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among horse rugs worldwide?

In August 2026, Premier Equine was the most searched among horse rugs worldwide, with an estimated 18.1K branded searches and 55.1% estimated Share of Search within this set. Horseware is in 2nd place, 30.4 percentage points behind at 24.7% Share of Search.

Global horse rugs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Premier Equine50.3% → 55.1%57.2%Mar 202648.1%Dec 20251st
Horseware27.4% → 24.7%28.3%Nov 202520.9%Mar 20262nd
Shires14.9% → 16.4%19.4%Jul 202612.6%Nov 20253rd
WeatherBeeta5.4% → 2.7%5.5%Nov 20252.6%Jul 20264th
Amigo1.1% → 0.64%1.1%Oct 20250.61%Jul 20265th
Rambo0.88% → 0.52%6.4%Dec 20250.5%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Premier Equine’s estimated Share of Search among horse rugs worldwide increased from 50.3% to 55.1%.
  • Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide decreased from 27.4% to 24.7%.
  • Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide increased from 14.9% to 16.4%.
  • Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among horse rugs worldwide decreased from 5.4% to 2.7%.
  • Across the 11 months ending August 2026, Premier Equine’s estimated Share of Search among horse rugs worldwide peaked at 57.2% in March 2026 and was lowest at 48.1% in December 2025.
  • Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide peaked at 28.3% in November 2025 and was lowest at 20.9% in March 2026.
  • Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide peaked at 19.4% in July 2026 and was lowest at 12.6% in November 2025.
  • Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among horse rugs worldwide peaked at 5.5% in November 2025 and was lowest at 2.6% in July 2026.
  • Across the 11 months ending August 2026, Rambo’s estimated Share of Search among horse rugs worldwide peaked at 6.4% in December 2025 and was lowest at 0.5% in July 2026.
  • Across the 11 months ending August 2026, Amigo and Rambo held steady: their estimated Share of Search among horse rugs worldwide each moved less than 0.5 percentage points.

How did search popularity change for horse rugs worldwide in August 2026?

  1. In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%.

  2. In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%.

  3. In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%.

  4. Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

  5. Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

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