Brandwave

How popular isShires in search?

In August 2026, there were an estimated 5.4K branded searches for Shires worldwide which is down 18.2% over the last 11 months. Shires holds 16.4% estimated Share of Search among horse rugs worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Premier Equine55.1%
  2. Horseware24.7%
  3. Shires16.4%
  4. WeatherBeeta2.7%
  5. Amigo0.64%
  6. Rambo0.52%
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Which horse rugs compete with Shires?

Shires against horse rugs worldwide, by month

Share of Search by month for Premier Equine, Horseware, Shires, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthPremier EquineHorsewareShiresWeatherBeetaAmigoRambo
Oct 202550.3%27.4%14.9%5.4%1.1%0.88%
Nov 202551.8%28.3%12.6%5.5%0.92%0.92%
Dec 202548.1%26.3%14.3%4.2%0.69%6.4%
Jan 202656%25%13.6%4%0.66%0.66%
Feb 202654.3%24.3%16.2%3.9%0.63%0.63%
Mar 202657.2%20.9%17%3.4%0.67%0.83%
Apr 202654.8%24.5%16.4%3%0.64%0.64%
May 202654.7%24.5%16.3%3%0.79%0.64%
Jun 202655%24.6%16.4%2.7%0.79%0.52%
Jul 202653.2%23.7%19.4%2.6%0.61%0.5%
Aug 202655.1%24.7%16.4%2.7%0.64%0.52%
Sep 2026——————

  1. 1.Premier Equine

    55.1%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  2. 2.Horseware

    24.7%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  3. 3.Shires

    16.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.WeatherBeeta

    2.7%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Amigo

    0.64%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Rambo

    0.52%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Shires and its closest rivals

How has branded search demand for Shires changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shires worldwide fell from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide increased from 14.9% to 16.4%.
  • Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide peaked at 19.4% in July 2026 and was lowest at 12.6% in November 2025.

How did search popularity change for horse rugs worldwide in August 2026?

  1. In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%.

  2. In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%.

  3. In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%.

  4. Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.

  5. Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

Where does Shires compete?

Shires is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Equestrian boots3rd of 60.79%Show ranking
Horse rugs3rd of 616.4%Shown above

How is Shires measured?

Brandwave collects information about searches that people make online using Shires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shires equestrian

Do you work for Shires? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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