Amigo vs Shires:Which is searched more?
In August 2026, Shires had more branded searches than Amigo among horse rugs worldwide. Shires was estimated to have 5.4K branded searches compared to Amigo’s 210, and held a 16.4% Share of Search versus Amigo’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amigo or Shires?
Compare the horse rugs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shires, Amigo. The figures are in the table below the chart.
View monthly share of search table
| Month | Shires | Amigo |
|---|---|---|
| Oct 2025 | 14.9% | 1.1% |
| Nov 2025 | 12.6% | 0.92% |
| Dec 2025 | 14.3% | 0.69% |
| Jan 2026 | 13.6% | 0.66% |
| Feb 2026 | 16.2% | 0.63% |
| Mar 2026 | 17% | 0.67% |
| Apr 2026 | 16.4% | 0.64% |
| May 2026 | 16.3% | 0.79% |
| Jun 2026 | 16.4% | 0.79% |
| Jul 2026 | 19.4% | 0.61% |
| Aug 2026 | 16.4% | 0.64% |
| Sep 2026 | — | — |
How has the Amigo and Shires comparison changed over the last 12 months?
3 findings
- Shires was ahead of Amigo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amigo’s estimated Share of Search among horse rugs worldwide moved from 1.1% to 0.64%, and its estimated monthly branded searches moved from 480 to 210.
- Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide moved from 14.9% to 16.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for horse rugs worldwide in August 2026?
2 changes
In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%.
Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amigo’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.