Brandwave

How popular isDr. Martens in search?

In September 2026, there were an estimated 1.8M branded searches for Dr. Martens worldwide which is down 18.3% over the last 12 months. Dr. Martens holds 17% estimated Share of Search among boot brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG57%
  2. Timberland20.9%
  3. Dr. Martens17%
  4. Blundstone4.2%
  5. Redback0.56%
  6. Merrell0.38%
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Which boot brands compete with Dr. Martens?

Dr. Martens against boot brands worldwide, by month

Share of Search by month for UGG, Timberland, Dr. Martens, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandDr. MartensBlundstoneRedbackMerrell
Oct 202559%21.6%14.5%4.3%0.39%0.17%
Nov 202565.3%19.7%10.8%3.9%0.24%0.09%
Dec 202563.7%19.2%12.8%3.9%0.28%0.1%
Jan 202654.5%24.4%16.3%4%0.44%0.24%
Feb 202649.4%27.1%18.1%4.4%0.6%0.4%
Mar 202642.5%28.4%23.2%4.7%0.77%0.51%
Apr 202635.1%35.1%23.4%4.7%0.95%0.78%
May 202639.8%32.5%21.7%4.4%0.88%0.88%
Jun 202639.7%32.5%21.7%4.4%0.88%0.88%
Jul 202640.1%32.7%21.8%3.6%0.89%0.89%
Aug 202649.7%27.2%18.2%3.7%0.6%0.6%
Sep 202657%20.9%17%4.2%0.56%0.38%

  1. 1.UGG

    57%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.3 points.

  2. 2.Timberland

    20.9%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -6.4 points.

  3. 3.Dr. Martens

    17%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -1.2 points.

  4. 4.Blundstone

    4.2%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +0.5 points.

  5. 5.Redback

    0.56%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Merrell

    0.38%

    Moved from 5th to 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Dr. Martens and its closest rivals

Every comparison with Dr. Martens

How has branded search demand for Dr. Martens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Martens worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide increased from 14.5% to 17%.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide peaked at 23.4% in April 2026 and was lowest at 10.8% in November 2025.

How did search popularity change for boot brands worldwide in September 2026?

  1. In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 49.7% to 57%.

  2. In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.7% to 4.2%.

  3. In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 27.2% to 20.9%.

  4. In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 18.2% to 17%.

  5. In September 2026, Redback rose from 6th to 5th among boot brands worldwide.

  6. In September 2026, Merrell fell from 5th to 6th among boot brands worldwide.

Where does Dr. Martens compete?

Dr. Martens is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots3rd of 616.1%Show ranking
Boot brands3rd of 617%Shown above
Steel toe boot brands2nd of 734.4%Show ranking
Safety boots1st of 661.8%Show ranking

How is Dr. Martens measured?

Brandwave collects information about searches that people make online using Dr. Martens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • drmartens

Do you work for Dr. Martens? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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