Dr. Martens vs Dune London:Which is searched more?
In September 2026, Dr. Martens had more branded searches than Dune London among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Dune London had 86,100. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Dune London accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Dr. Martens or Dune London more popular in search?
Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dr. Martens, Dune London. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Naturalizer | Dune London | Hunter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.6% | 11% | 11% | 7.2% | 4.9% | 1.8% | 1.7% | 0.99% |
| Nov 2025 | 36% | 24% | 13.1% | 13.1% | 6% | 4% | 1.4% | 1.6% | 0.65% |
| Dec 2025 | 39.7% | 21.7% | 14.5% | 11.9% | 4.9% | 3.6% | 1.3% | 1.7% | 0.72% |
| Jan 2026 | 39.8% | 26.6% | 12% | 9.8% | 4% | 3.6% | 1.3% | 1.9% | 1.1% |
| Feb 2026 | 35.7% | 29% | 13.1% | 8.8% | 3.8% | 4.8% | 1.8% | 1.6% | 1.4% |
| Mar 2026 | 31.9% | 31.9% | 14.3% | 6.4% | 3.9% | 6.4% | 1.9% | 1.7% | 1.6% |
| Apr 2026 | 28.1% | 34.5% | 15.5% | 5.7% | 3.7% | 6.9% | 2.1% | 1.8% | 1.7% |
| May 2026 | 28.2% | 34.7% | 15.6% | 5.7% | 3.7% | 7% | 2.1% | 1.8% | 1.4% |
| Jun 2026 | 25.1% | 37.7% | 16.9% | 5% | 3.8% | 6.2% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 29.7% | 36.5% | 13.4% | 4.9% | 4.5% | 6% | 1.8% | 1.9% | 1.5% |
| Aug 2026 | 29.4% | 35.9% | 13.2% | 5.9% | 5.1% | 5.9% | 1.8% | 1.6% | 1.2% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6% | 5.7% | 1.7% | 1.6% | 1.1% |
How has the Dr. Martens and Dune London comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Dune London in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 36.7% to 34.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Dune London’s share of searches among ankle boots brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 101K to 86.1K.
How did search popularity change for ankle boots brands worldwide in September 2026?
2 changes
In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches.
Estimated monthly branded searches for Dune London worldwide fell 14.8% over 12 measured months, from 101K to 86.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dr. Martens’ and Dune London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
1 branded search term
- drmartens
Dune London
2 branded search terms
- dune boots
- dune london
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