Dr. Martens vs Naturalizer:Which is more popular?
In September 2026, Dr. Martens had more branded searches than Naturalizer among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Naturalizer had 90,500. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Naturalizer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Dr. Martens and Naturalizer each appeared in three of the five answers. Naturalizer was mentioned before Dr. Martens in three out of four answers.
Who do people search for more?
Dr. Martens, about 20 searches for every 1 for Naturalizer
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Naturalizer, named ahead of Dr. Martens in 3 of 4 answers
Follow Dr. Martens vs Naturalizer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Naturalizer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naturalizer was listed before Dr. Martens in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Clarks2nd
Sam Edelman3rd
Frye4th- Naturalizer5th
Ariat6th- Dr. Martens7th
Dune London–
Hunter–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dr. Martens or Naturalizer more popular in search?
This chart shows how often people search Google for Dr. Martens and Naturalizer by name. Each line represents a brand's share of searches for all nine ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dr. Martens, Naturalizer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Naturalizer | Dune London | Hunter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.6% | 11% | 11% | 7.2% | 4.9% | 1.8% | 1.7% | 0.99% |
| Nov 2025 | 36% | 24% | 13.1% | 13.1% | 6% | 4% | 1.4% | 1.6% | 0.65% |
| Dec 2025 | 39.7% | 21.7% | 14.5% | 11.9% | 4.9% | 3.6% | 1.3% | 1.7% | 0.72% |
| Jan 2026 | 39.8% | 26.6% | 12% | 9.8% | 4% | 3.6% | 1.3% | 1.9% | 1.1% |
| Feb 2026 | 35.7% | 29% | 13.1% | 8.8% | 3.8% | 4.8% | 1.8% | 1.6% | 1.4% |
| Mar 2026 | 31.9% | 31.9% | 14.3% | 6.4% | 3.9% | 6.4% | 1.9% | 1.7% | 1.6% |
| Apr 2026 | 28.1% | 34.5% | 15.5% | 5.7% | 3.7% | 6.9% | 2.1% | 1.8% | 1.7% |
| May 2026 | 28.2% | 34.7% | 15.6% | 5.7% | 3.7% | 7% | 2.1% | 1.8% | 1.4% |
| Jun 2026 | 25.1% | 37.7% | 16.9% | 5% | 3.8% | 6.2% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 29.7% | 36.5% | 13.4% | 4.9% | 4.5% | 6% | 1.8% | 1.9% | 1.5% |
| Aug 2026 | 29.4% | 35.9% | 13.2% | 5.9% | 5.1% | 5.9% | 1.8% | 1.6% | 1.2% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6% | 5.7% | 1.7% | 1.6% | 1.1% |
How has the Dr. Martens and Naturalizer comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Naturalizer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 36.7% to 34.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for ankle boots brands worldwide in September 2026?
2 changes
In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches.
Estimated monthly branded searches for Naturalizer worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dr. Martens’ and Naturalizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
1 branded search term
- drmartens
Naturalizer
1 branded search term
- naturalizer
Other head-to-heads among ankle boots brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.