Dr. Martens vs Timberland:Which is searched more?
In August 2026, Dr. Martens had more branded searches than Timberland among boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Timberland’s 2.2M, and held a 29.4% Share of Search versus Timberland’s 22%. These are worldwide searches for English-language branded terms.
Follow Dr. Martens vs Timberland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dr. Martens or Timberland?
Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Timberland. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Martens | Timberland |
|---|---|---|
| Oct 2025 | 23.1% | 17.3% |
| Nov 2025 | 21.4% | 16% |
| Dec 2025 | 21.2% | 15.8% |
| Jan 2026 | 24.9% | 18.6% |
| Feb 2026 | 28.1% | 21% |
| Mar 2026 | 29.3% | 17.9% |
| Apr 2026 | 32.7% | 24.5% |
| May 2026 | 33.4% | 25% |
| Jun 2026 | 33% | 24.8% |
| Jul 2026 | 33.6% | 25.2% |
| Aug 2026 | 29.4% | 22% |
| Sep 2026 | — | — |
How has the Dr. Martens and Timberland comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Timberland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide moved from 23.1% to 29.4%, and its estimated monthly branded searches moved from 4.5M to 3M.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide moved from 17.3% to 22%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for boots worldwide in August 2026?
3 changes
In August 2026, UGG overtook Dr. Martens to take the highest estimated Share of Search among boots worldwide, at 40.1%.
In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 33.6% to 29.4%.
In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
2 branded search terms
- dr martens
- drmartens
Timberland
1 branded search term
- timberland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.