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Boot brands:Which are searched most?

In September 2026, UGG was the most searched among boot brands worldwide, with an estimated 6.1M branded searches and 53.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG53.8%
  2. Timberland19.7%
  3. Dr. Martens16.1%
  4. Merrell6%
  5. Blundstone4%
  6. Redback0.53%

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Share of SearchLeaderboard

Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boot brands worldwide, by month

Share of Search by month for UGG, Timberland, Dr. Martens, Merrell, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthUGGTimberlandDr. MartensMerrellBlundstoneRedback
Oct 202556.7%20.8%13.9%4.1%4.2%0.38%
Nov 202563.4%19.1%10.5%3%3.8%0.23%
Dec 202561.9%18.6%12.5%3%3.7%0.28%
Jan 202652.1%23.3%15.6%4.7%3.8%0.42%
Feb 202646.4%25.4%17%6.4%4.2%0.56%
Mar 202638.5%25.7%21%9.9%4.2%0.69%
Apr 202631.2%31.2%20.8%11.8%4.2%0.84%
May 202635.5%29%19.3%11.4%3.9%0.78%
Jun 202634.1%28%18.6%14.8%3.7%0.76%
Jul 202636%29.4%19.6%11.1%3.2%0.79%
Aug 202646.1%25.3%16.9%7.8%3.4%0.56%
Sep 202653.8%19.7%16.1%6%4%0.53%

This month’s ranking, September 2026

  1. 1.UGG

    53.8%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.7 points.

  2. 2.Timberland

    19.7%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Dr. Martens

    16.1%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -0.8 points.

  4. 4.Merrell

    6%

    Held 4th. 680K estimated branded searches, -1.3% vs prior month. Share -1.8 points.

  5. 5.Blundstone

    4%

    Held 5th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  6. 6.Redback

    0.53%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among boot brands worldwide?

In September 2026, UGG was the most searched among boot brands worldwide, with an estimated 6.1M branded searches and 53.8% estimated Share of Search within this set. Timberland is in 2nd place, 34.1 percentage points behind at 19.7% Share of Search.

Global boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG56.7% → 53.8%63.4%Nov 202531.2%Apr 20261st
Timberland20.8% → 19.7%31.2%Apr 202618.6%Dec 20252nd
Dr. Martens13.9% → 16.1%21%Mar 202610.5%Nov 20253rd
Merrell4.1% → 6%14.8%Jun 20263%Nov 20255th → 4th
Blundstone4.2% → 4%4.2%Mar 20263.2%Jul 20264th → 5th
Redback0.38% → 0.53%0.84%Apr 20260.23%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, UGG’s estimated Share of Search among boot brands worldwide decreased from 56.7% to 53.8%.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide decreased from 20.8% to 19.7%.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide increased from 13.9% to 16.1%.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide increased from 4.1% to 6%.
  • Across the 12 months ending September 2026, UGG’s estimated Share of Search among boot brands worldwide peaked at 63.4% in November 2025 and was lowest at 31.2% in April 2026.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide peaked at 31.2% in April 2026 and was lowest at 18.6% in December 2025.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide peaked at 21% in March 2026 and was lowest at 10.5% in November 2025.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide peaked at 14.8% in June 2026 and was lowest at 3% in November 2025.
  • Across the 12 months ending September 2026, Merrell rose from 5th to 4th among boot brands worldwide.
  • Across the 12 months ending September 2026, Blundstone fell from 4th to 5th among boot brands worldwide.
  • Across the 12 months ending September 2026, Redback held steady: its estimated Share of Search among boot brands worldwide moved less than 0.5 percentage points.

How did search popularity change for boot brands worldwide in September 2026?

  1. In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 46.1% to 53.8%.

  2. In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.

  3. In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 25.3% to 19.7%.

  4. In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.

  5. In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 16.9% to 16.1%.

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