Dr. Martens vs Red Wing:Which is more popular by branded search?
In August 2026, Dr. Martens had more branded searches than Red Wing among boots worldwide. Dr. Martens was estimated to have 1.5M branded searches compared to Red Wing’s 450K, and held a 17.3% Share of Search versus Red Wing’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr. Martens or Red Wing?
Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Red Wing. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 19.5% | 13.1% | 8.7% | 3.9% | 1.4% |
| Nov 2025 | 59.5% | 17.9% | 12% | 5.4% | 3.6% | 1.6% |
| Dec 2025 | 58.8% | 17.7% | 11.9% | 6.5% | 3.6% | 1.6% |
| Jan 2026 | 47.5% | 21.3% | 14.2% | 11.6% | 3.5% | 1.9% |
| Feb 2026 | 44.5% | 24.4% | 16.3% | 9% | 4% | 1.8% |
| Mar 2026 | 31.3% | 20.9% | 17.2% | 25.6% | 3.4% | 1.5% |
| Apr 2026 | 29.3% | 29.3% | 19.6% | 16% | 3.9% | 1.8% |
| May 2026 | 36.7% | 30% | 20% | 7.4% | 4% | 1.8% |
| Jun 2026 | 36.2% | 29.7% | 19.8% | 8.9% | 4% | 1.5% |
| Jul 2026 | 37.1% | 30.3% | 20.2% | 7.5% | 3.3% | 1.5% |
| Aug 2026 | 47.1% | 25.8% | 17.3% | 5.2% | 3.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dr. Martens and Red Wing comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Red Wing took it in March 2026, Dr. Martens took it in April 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide moved from 13.1% to 17.3%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide moved from 8.7% to 5.2%, and its estimated monthly branded searches moved from 1.5M to 450K.
How did search popularity change for boots worldwide in August 2026?
2 changes
In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%.
In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
1 branded search term
- dr martens
Red Wing
1 branded search term
- red wing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.