Red Wing vs Timberland:Which is more popular by branded search?
In August 2026, Timberland had more branded searches than Red Wing among boots worldwide. Timberland was estimated to have 2.2M branded searches compared to Red Wing’s 450K, and held a 22% Share of Search versus Red Wing’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Wing or Timberland?
Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Red Wing. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.1% | 17.3% | 7.7% | 3.5% | 1.3% |
| Nov 2025 | 53.1% | 21.4% | 16% | 4.8% | 3.2% | 1.4% |
| Dec 2025 | 52.6% | 21.2% | 15.8% | 5.8% | 3.2% | 1.4% |
| Jan 2026 | 41.6% | 24.9% | 18.6% | 10.2% | 3.1% | 1.7% |
| Feb 2026 | 38.3% | 28.1% | 21% | 7.7% | 3.4% | 1.5% |
| Mar 2026 | 26.7% | 29.3% | 17.9% | 21.9% | 2.9% | 1.3% |
| Apr 2026 | 24.5% | 32.7% | 24.5% | 13.4% | 3.3% | 1.5% |
| May 2026 | 30.6% | 33.4% | 25% | 6.2% | 3.4% | 1.5% |
| Jun 2026 | 30.2% | 33% | 24.8% | 7.4% | 3.3% | 1.2% |
| Jul 2026 | 30.9% | 33.6% | 25.2% | 6.2% | 2.8% | 1.2% |
| Aug 2026 | 40.1% | 29.4% | 22% | 4.4% | 3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Wing and Timberland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Red Wing took it in March 2026, Timberland took it in April 2026.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide moved from 7.7% to 4.4%, and its estimated monthly branded searches moved from 1.5M to 450K.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide moved from 17.3% to 22%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for boots worldwide in August 2026?
2 changes
In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.
In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 6.2% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Wing’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Wing
1 branded search term
- red wing
Timberland
1 branded search term
- timberland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.