Ariat vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than Ariat among dress boots brands worldwide. UGG was estimated to have 6.1M branded searches compared to Ariat’s 673K, and held a 52.3% Share of Search versus Ariat’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ariat or UGG?
Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Ariat. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
How has the Ariat and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Ariat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among dress boots brands worldwide moved from 3.9% to 5.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide moved from 53.5% to 52.3%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
In September 2026, Ariat lost estimated Share of Search among dress boots brands worldwide, from 6.9% to 5.8%.
Other head-to-heads among dress boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Ariat’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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