Dr. Martens vs Sam Edelman:Which is searched more?
In September 2026, Dr. Martens had more branded searches than Sam Edelman among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Sam Edelman had 301,000. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Sam Edelman accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is Dr. Martens or Sam Edelman more popular in search?
Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dr. Martens, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Naturalizer | Dune London | Hunter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.6% | 11% | 11% | 7.2% | 4.9% | 1.8% | 1.7% | 0.99% |
| Nov 2025 | 36% | 24% | 13.1% | 13.1% | 6% | 4% | 1.4% | 1.6% | 0.65% |
| Dec 2025 | 39.7% | 21.7% | 14.5% | 11.9% | 4.9% | 3.6% | 1.3% | 1.7% | 0.72% |
| Jan 2026 | 39.8% | 26.6% | 12% | 9.8% | 4% | 3.6% | 1.3% | 1.9% | 1.1% |
| Feb 2026 | 35.7% | 29% | 13.1% | 8.8% | 3.8% | 4.8% | 1.8% | 1.6% | 1.4% |
| Mar 2026 | 31.9% | 31.9% | 14.3% | 6.4% | 3.9% | 6.4% | 1.9% | 1.7% | 1.6% |
| Apr 2026 | 28.1% | 34.5% | 15.5% | 5.7% | 3.7% | 6.9% | 2.1% | 1.8% | 1.7% |
| May 2026 | 28.2% | 34.7% | 15.6% | 5.7% | 3.7% | 7% | 2.1% | 1.8% | 1.4% |
| Jun 2026 | 25.1% | 37.7% | 16.9% | 5% | 3.8% | 6.2% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 29.7% | 36.5% | 13.4% | 4.9% | 4.5% | 6% | 1.8% | 1.9% | 1.5% |
| Aug 2026 | 29.4% | 35.9% | 13.2% | 5.9% | 5.1% | 5.9% | 1.8% | 1.6% | 1.2% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6% | 5.7% | 1.7% | 1.6% | 1.1% |
How has the Dr. Martens and Sam Edelman comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Sam Edelman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 36.7% to 34.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 4.9% to 5.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for ankle boots brands worldwide in September 2026?
3 changes
In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches.
In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.
Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dr. Martens’ and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
1 branded search term
- drmartens
Sam Edelman
1 branded search term
- sam edelman
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