Brandwave

Crockett & Jones vs Dr. Martens:Which is more popular?

In September 2026, Dr. Martens had more branded searches than Crockett & Jones among loafer brands worldwide. Dr. Martens had about 110,000 branded searches, while Crockett & Jones had 3,600. Dr. Martens made up 25.9% of all loafer brand searches we track, and Crockett & Jones accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about loafer brands, Crockett & Jones appeared in one of the five answers and Dr. Martens in none.

Among loafer brands worldwide in September 2026

Who do people search for more?

Dr. Martens, about 31 searches for every 1 for Crockett & Jones

Dr. Martens 110K searchesCrockett & Jones 3.6K searches

Who does AI mention more?

Crockett & Jones, mentioned in 1 of 5 answers, Dr. Martens in 0

Crockett & Jones in 1 of 5Dr. Martens in 0 of 5

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Top loafer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Martens did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. G.H. Bass1st
  2. Meermin2nd
  3. Cole Haan3rd
  4. Gucci4th
  5. Crockett & Jones5th
  6. Steve Madden6th
  7. Tod’s6th
  8. Dr. Martens–
  9. Sebago–
  10. Vagabond–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about loafer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Crockett & Jones or Dr. Martens more popular in search?

This chart shows how often people search Google for Crockett & Jones and Dr. Martens by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.

Crockett & Jones and Dr. Martens among loafer brands worldwide, by month

Share of searches by month for Dr. Martens, Crockett & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensG.H. BassGucciSebagoSteve MaddenTod’sVagabondCole HaanSam EdelmanMeerminCrockett & Jones
Oct 202531.4%17.8%21%5.2%6.3%2.8%3.4%4.2%6.3%1%0.56%
Nov 202531.3%16.6%21%7.7%6.3%2.8%3.4%4.2%5.1%1%0.56%
Dec 202534.2%17.1%18.7%6.9%5.6%2.5%3.1%5.6%4.6%1.1%0.61%
Jan 202631%16.5%20.8%6.2%6.2%2.8%3.4%6.2%5.1%1%0.68%
Feb 202628.4%17.4%19%7%7%3.8%3.8%4.7%7%1.4%0.6%
Mar 202627.5%16.9%18.5%6.8%6.8%5.5%4.5%5.5%5.5%1.7%0.73%
Apr 202623%17.2%18.8%6.9%6.9%5.7%3.8%4.6%10.3%2.1%0.74%
May 202624.3%15.7%19.9%7.3%7.3%6%4.9%4.9%6%2.7%1.2%
Jun 202623.6%15.3%23.6%8.6%4.7%7.1%4.7%5.8%3.2%2.6%0.92%
Jul 202630.1%16%20.1%7.4%4.9%6%3.3%4.9%4%2.2%0.97%
Aug 202628.4%17.4%19.1%8.5%5.7%5.7%3.8%4.7%3.8%2.1%0.75%
Sep 202625.9%19.4%17.4%7.8%7.8%5.2%5.2%4.3%4.3%1.9%0.85%

Dr. Martens and Crockett & Jones sell other things too, so only their searches that name this product count here, like “dr martens loafers”.

How has the Crockett & Jones and Dr. Martens comparison changed over the last 12 months?

3 findings
  • Dr. Martens was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crockett & Jones’ share of searches among loafer brands worldwide moved from 0.56% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide moved from 31.4% to 25.9%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for loafer brands worldwide in September 2026?

2 changes

  1. In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%.

  2. Estimated monthly branded searches for Crockett & Jones worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crockett & Jones’ and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crockett & Jones

1 branded search term

  • crockett and jones loafers

Dr. Martens

1 branded search term

  • dr martens loafers

How the Brand Demand Index is measured

Other head-to-heads among loafer brands

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