How popular isAriat in search?
In September 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 12 months. Ariat holds 39.9% estimated Share of Search among base layer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat39.9%
Carhartt26.7%
Columbia14.6%
Burton6.9%
Castelli6.5%
First Lite5.4%
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Which base layer brands compete with Ariat?
Share of Search by month for Ariat, Carhartt, Columbia, Burton, Castelli, First Lite. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Carhartt | Columbia | Burton | Castelli | First Lite |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 35.9% | 16% | 7% | 5.9% | 5.9% |
| Nov 2025 | 25.7% | 38.5% | 19.3% | 7.9% | 3.5% | 5.2% |
| Dec 2025 | 25.5% | 38.2% | 17.7% | 13% | 2.8% | 2.8% |
| Jan 2026 | 25.1% | 30.7% | 17.4% | 19.5% | 5% | 2.3% |
| Feb 2026 | 29.4% | 24.1% | 16.1% | 20.5% | 7.2% | 2.6% |
| Mar 2026 | 43.9% | 19.6% | 14.4% | 10.7% | 8.8% | 2.6% |
| Apr 2026 | 49.9% | 14.9% | 14.9% | 5.1% | 12.2% | 3% |
| May 2026 | 52% | 12.8% | 14.3% | 4.4% | 12.8% | 3.8% |
| Jun 2026 | 54.2% | 13.3% | 13.8% | 4.5% | 10.9% | 3.3% |
| Jul 2026 | 48.4% | 14.5% | 15.1% | 5.8% | 11.9% | 4.4% |
| Aug 2026 | 44.9% | 16.4% | 14% | 6.3% | 11% | 7.3% |
| Sep 2026 | 39.9% | 26.7% | 14.6% | 6.9% | 6.5% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 673K | 0% | -5 points | |
| 2, held 2nd | 26.7% | 450K | +82.9% | +10.3 points | |
| 3, held 3rd | 14.6% | 246K | +17% | +0.6 points | |
| 4, moved from 6th to 4th | 6.9% | 116K | +23.7% | +0.6 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 110K | -33.3% | -4.5 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 5.4% | 90.5K | -17.7% | -2 pointsmoved from 5th to 6th |
1.
Ariat39.9%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -5 points.
2.
Carhartt26.7%
Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +10.3 points.
3.
Columbia14.6%
Held 3rd. 246K estimated branded searches, +17% vs prior month. Share +0.6 points.
4.
Burton6.9%
Moved from 6th to 4th. 116K estimated branded searches, +23.7% vs prior month. Share +0.6 points.
5.
Castelli6.5%
Moved from 4th to 5th. 110K estimated branded searches, -33.3% vs prior month. Share -4.5 points.
5.4%
Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
Compare search popularity between Ariat and its closest rivals
Every comparison with Ariat
27 comparisons
- Ariat vs Clarks
- Ariat vs Dr. Martens
- Ariat vs Merrell
- Ariat vs Skechers
- Ariat vs Timberland
- Ariat vs UGG
- Ariat vs Red Wing
- Ariat vs Carhartt
- Ariat vs Blundstone
- Ariat vs Oliver
- Ariat vs Bogs
- Ariat vs Columbia
- Ariat vs Sorel
- Ariat vs Burton
- Ariat vs Castelli
- Ariat vs First Lite
- Ariat vs Hunter
- Ariat vs KEEN
- Ariat vs Gildan
- Ariat vs Dickies
- Ariat vs Mountain Horse
- Ariat vs Dune
- Ariat vs Shires
- Ariat vs Caterpillar
- Ariat vs Bisley
- Ariat vs Dublin
- Ariat vs Toggi
How has branded search demand for Ariat changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among base layer brands worldwide increased from 29.4% to 39.9%.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among base layer brands worldwide peaked at 54.2% in June 2026 and was lowest at 25.1% in January 2026.
- Across the 12 months ending September 2026, Ariat rose from 2nd to 1st among base layer brands worldwide.
How did search popularity change for base layer brands worldwide in September 2026?
6 changes
In September 2026, Burton overtook Castelli and First Lite to rank 4th among base layer brands worldwide, with 6.9% estimated Share of Search.
In September 2026, Carhartt gained estimated Share of Search among base layer brands worldwide, from 16.4% to 26.7%.
In September 2026, Columbia gained estimated Share of Search among base layer brands worldwide, from 14% to 14.6%.
In September 2026, Ariat lost estimated Share of Search among base layer brands worldwide, from 44.9% to 39.9%.
In September 2026, Castelli lost estimated Share of Search among base layer brands worldwide, from 11% to 6.5%.
In September 2026, First Lite lost estimated Share of Search among base layer brands worldwide, from 7.3% to 5.4%.
Where does Ariat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 4th of 7 | 5.8% | Show ranking |
| Waterproof boots brands | 4th of 7 | 7.2% | Show ranking |
| Steel toe boot brands | 3rd of 7 | 11.6% | Show ranking |
| Ankle boots brands | 2nd of 4 | 30% | Show ranking |
| Work boot brands | 1st of 5 | 32.9% | Show ranking |
| Women's boot brands | 2nd of 4 | 36.1% | Show ranking |
| Base layer brands | 1st of 6 | 39.9% | Shown above |
| Farm boots brands | 1st of 3 | 47.3% | Show ranking |
| Work shirts brands | 1st of 5 | 58% | Show ranking |
| Work pants brands | 1st of 5 | 59% | Show ranking |
| Equestrian boots | 1st of 6 | 98% | Show ranking |
How is Ariat measured?
Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ariat
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Is Ariat your brand?
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