Brandwave

Waterproof boots brands:Which are searched most?

In September 2026, Skechers was the most searched among waterproof boots brands worldwide, with an estimated 6.1M branded searches and 70.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Skechers70.7%
  2. Clarks17.3%
  3. Ariat7.8%
  4. Columbia2.8%
  5. Hunter0.7%
  6. Merrell0.47%
  7. KEEN0.17%

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Share of SearchLeaderboard

Compare the waterproof boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among waterproof boots brands worldwide, by month

Share of Search by month for Skechers, Clarks, Ariat, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthSkechersClarksAriatColumbiaHunterMerrellKEEN
Oct 202569.9%17.1%7.7%4.2%0.69%0.31%0.17%
Nov 202567.1%16.4%9%6.7%0.44%0.2%0.13%
Dec 202565.1%16%10.6%7.4%0.53%0.24%0.16%
Jan 202669%16.9%7.6%5.3%0.68%0.37%0.17%
Feb 202669.7%17%7.7%4.2%0.84%0.46%0.21%
Mar 202670.9%17.4%7.8%2.5%0.86%0.38%0.17%
Apr 202671%17.4%7.8%2.3%0.86%0.47%0.17%
May 202675.1%15.1%6.8%1.8%0.61%0.5%0.15%
Jun 202671.3%17.5%7.8%2%0.71%0.47%0.17%
Jul 202668.1%20.4%7.5%2.3%0.82%0.67%0.2%
Aug 202668.3%20.4%7.5%2.3%0.68%0.55%0.17%
Sep 202670.7%17.3%7.8%2.8%0.7%0.47%0.17%

This month’s ranking, September 2026

  1. 1.Skechers

    70.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Clarks

    17.3%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -3.1 points.

  3. 3.Ariat

    7.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Columbia

    2.8%

    Held 4th. 245K estimated branded searches, +17.2% vs prior month. Share +0.5 points.

  5. 5.Hunter

    0.7%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Merrell

    0.47%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.KEEN

    0.17%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among waterproof boots brands worldwide?

In September 2026, Skechers was the most searched among waterproof boots brands worldwide, with an estimated 6.1M branded searches and 70.7% estimated Share of Search within this set. Clarks is in 2nd place, 53.4 percentage points behind at 17.3% Share of Search.

Global waterproof boots brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Skechers69.9% → 70.7%75.1%May 202665.1%Dec 20251st
Clarks17.1% → 17.3%20.4%Aug 202615.1%May 20262nd
Ariat7.7% → 7.8%10.6%Dec 20256.8%May 20263rd
Columbia4.2% → 2.8%7.4%Dec 20251.8%May 20264th
Hunter0.69% → 0.7%0.86%Apr 20260.44%Nov 20255th
Merrell0.31% → 0.47%0.67%Jul 20260.2%Nov 20256th
KEEN0.17%0.21%Feb 20260.13%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Skechers’ estimated Share of Search among waterproof boots brands worldwide increased from 69.9% to 70.7%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof boots brands worldwide decreased from 4.2% to 2.8%.
  • Across the 12 months ending September 2026, Skechers’ estimated Share of Search among waterproof boots brands worldwide peaked at 75.1% in May 2026 and was lowest at 65.1% in December 2025.
  • Across the 12 months ending September 2026, Clarks’ estimated Share of Search among waterproof boots brands worldwide peaked at 20.4% in August 2026 and was lowest at 15.1% in May 2026.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among waterproof boots brands worldwide peaked at 10.6% in December 2025 and was lowest at 6.8% in May 2026.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof boots brands worldwide peaked at 7.4% in December 2025 and was lowest at 1.8% in May 2026.
  • Across the 12 months ending September 2026, Clarks, Ariat, Hunter, Merrell and KEEN held steady: their estimated Share of Search among waterproof boots brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for waterproof boots brands worldwide in September 2026?

  1. In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 68.3% to 70.7%.

  2. In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 20.4% to 17.3%.

  3. Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.

  4. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

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