Brandwave

How popular isBogs?

In September 2026, people searched for Bogs by name about 336,000 times worldwide, a 17.3% decrease from the previous year. These searches made up 2.7% of all global waterproof boots brand searches, placing Bogs fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Bogs appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Bogs is the fifth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. SkechersShare of searches 54.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ClarksShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AriatShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BogsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+5 more

Bogs website (opens in a new tab)

Follow Bogs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bogs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bogs is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which waterproof boots brands compete with Bogs?

Bogs against waterproof boots brands worldwide, by month

Share of searches by month for Skechers, Timberland, Clarks, Ariat, Bogs, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

  1. 1.Skechers

    54.7%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Timberland

    20%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Clarks

    13.4%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2.5 points.

  4. 4.Ariat

    6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Bogs

    2.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Columbia

    2.2%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.4 points.

  7. 7.Hunter

    0.54%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Merrell

    0.36%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.KEEN

    0.13%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Salomon

    <0.01%

    Held 10th. 880 estimated branded searches, +49.2% vs prior month. Share 0 points.

Compare popularity between Bogs and its closest rivals

Every comparison with Bogs

17 comparisons

How has branded search demand for Bogs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bogs worldwide fell from 407K to 336K.
  • Across the 12 months ending September 2026, Bogs’ share of searches among waterproof boots brands worldwide held steady, from 2.9% to 2.7%.

How did search popularity change for waterproof boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Skechers gained share of searches among waterproof boots brands worldwide, from 53.2% to 54.7%.

  2. In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.

  3. In September 2026, Clarks lost share of searches among waterproof boots brands worldwide, from 15.9% to 13.4%.

  4. Columbia’s share of searches among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.2% in September 2026.

  5. Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.

How are Bogs’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bogs
  • bogs boots
  • bogs rain boots

Do you work for Bogs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bogs compete?

Bogs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof boots brands5th of 102.7%Shown above
Farm boots brands4th of 813.2%Show ranking
Gumboot brands5th of 610.5%Show ranking
Creator with pink hair and a pink jacket

Is Bogs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free