Brandwave

How popular isHunter in search?

In September 2026, there were an estimated 60.5K branded searches for Hunter worldwide which held steady over the last 12 months. Hunter holds 11.3% estimated Share of Search among gumboot brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bogs56.1%
  2. Muck Boot25.1%
  3. Hunter11.3%
  4. Boonies7.5%
Hunter website (opens in a new tab)

Follow Hunter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which gumboot brands compete with Hunter?

Hunter against gumboot brands worldwide, by month

Share of Search by month for Bogs, Muck Boot, Hunter, Boonies. The figures are in the table below the chart.

View monthly share of search table
MonthBogsMuck BootHunterBoonies
Oct 202557.2%25.7%9.4%7.7%
Nov 202548.5%39.7%6.5%5.3%
Dec 202547.9%39.2%6.4%6.4%
Jan 202654.2%29.6%8.9%7.3%
Feb 202656.1%25.1%11.3%7.5%
Mar 202657.3%20.9%14.1%7.7%
Apr 202658.4%17.6%14.4%9.6%
May 202660%18%12.1%9.9%
Jun 202657.2%17.2%14.1%11.5%
Jul 202659.1%14.5%14.5%11.9%
Aug 202660%18%12.1%9.9%
Sep 202656.1%25.1%11.3%7.5%
  1. 1.Bogs

    56.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Muck Boot

    25.1%

    Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +7.1 points.

  3. 3.Hunter

    11.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Boonies

    7.5%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

Compare search popularity between Hunter and its closest rivals

How has branded search demand for Hunter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hunter worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among gumboot brands worldwide increased from 9.4% to 11.3%.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among gumboot brands worldwide peaked at 14.5% in July 2026 and was lowest at 6.4% in December 2025.

How did search popularity change for gumboot brands worldwide in September 2026?

  1. In September 2026, Muck Boot gained estimated Share of Search among gumboot brands worldwide, from 18% to 25.1%.

  2. In September 2026, Bogs lost estimated Share of Search among gumboot brands worldwide, from 60% to 56.1%.

  3. In September 2026, Boonies lost estimated Share of Search among gumboot brands worldwide, from 9.9% to 7.5%.

  4. In September 2026, Hunter lost estimated Share of Search among gumboot brands worldwide, from 12.1% to 11.3%.

Where does Hunter compete?

Hunter is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof boots brands5th of 70.7%Show ranking
Floor fan brands3rd of 31.1%Show ranking
Ankle boots brands3rd of 42.7%Show ranking
Women's boot brands3rd of 44.9%Show ranking
B2B contact data providers4th of 57.5%Show ranking
Gumboot brands3rd of 411.3%Shown above
Irrigation brands1st of 546.6%Show ranking
Sprinkler heads brands1st of 458.1%Show ranking
Ceiling fans brands1st of 390.6%Show ranking

How is Hunter measured?

Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hunter io

Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hunter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.