Hunter vs Taft:Which is more popular?
In September 2026, Hunter had more branded searches than Taft among ankle boots brands worldwide. Hunter had about 14,300 branded searches, while Taft had 2,990. Hunter made up 11.1% of all ankle boots brand searches we track, and Taft accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, neither Hunter nor Taft appeared in any of the five answers.
Who do people search for more?
Hunter, about 5 searches for every 1 for Taft
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hunter nor Taft showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Clarks2nd
Thursday Boot Company3rd
Sam Edelman4th
Frye5th
Dr. Martens6th
Ariat7th
Naturalizer8th- Hunter–
- +1 more
Taft–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hunter or Taft more popular in search?
This chart shows how often people search Google for Hunter and Taft by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hunter, Taft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Blundstone | Hunter | Clarks | Ariat | Thursday Boot Company | Dune London | Sam Edelman | Taft | Naturalizer | Crockett & Jones | Frye | Allen Edmonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 22.9% | 7.2% | 7.5% | 4.6% | 2.2% | 3.3% | 3% | 2.1% | 1.1% | 0.73% | 0.73% | 0.87% |
| Nov 2025 | 45.4% | 16.2% | 8.9% | 7.9% | 4.6% | 4.9% | 2.9% | 3.5% | 2.2% | 1.1% | 0.94% | 0.63% | 0.75% |
| Dec 2025 | 39.6% | 25.8% | 6.6% | 7.4% | 4.1% | 2.8% | 2.1% | 3.5% | 1.9% | 0.8% | 0.66% | 0.45% | 4.2% |
| Jan 2026 | 35.3% | 23% | 5.1% | 6.2% | 3.6% | 5.5% | 2% | 10.8% | 1.7% | 0.78% | 0.74% | 0.74% | 4.5% |
| Feb 2026 | 31.9% | 14% | 4.5% | 9% | 4% | 27.4% | 1.8% | 2.4% | 1.9% | 0.71% | 0.99% | 0.55% | 0.99% |
| Mar 2026 | 25% | 13.3% | 3.5% | 8.1% | 4.5% | 30.6% | 1.3% | 4.3% | 1.8% | 0.45% | 0.77% | 0.59% | 5.8% |
| Apr 2026 | 22.6% | 21.6% | 4% | 5.5% | 6.2% | 8.7% | 1.5% | 2.7% | 2.4% | 0.53% | 14.2% | 0.57% | 9.5% |
| May 2026 | 22.5% | 30.5% | 3.8% | 4.2% | 4.9% | 27% | 1.1% | 1.2% | 2.3% | 0.34% | 0.66% | 0.54% | 0.81% |
| Jun 2026 | 22.4% | 17.4% | 3.7% | 4.1% | 5.1% | 27.3% | 0.76% | 1.3% | 2.4% | 0.24% | 0.69% | 0.46% | 14.1% |
| Jul 2026 | 16.9% | 53.2% | 2.8% | 3.2% | 3.9% | 9.8% | 0.7% | 3.7% | 1.4% | 0.29% | 0.52% | 0.42% | 3.2% |
| Aug 2026 | 31.5% | 36.2% | 6.9% | 6.5% | 6.2% | 2.9% | 1.7% | 2.9% | 2.2% | 0.71% | 0.78% | 0.78% | 0.64% |
| Sep 2026 | 41.4% | 14.4% | 11.1% | 9.7% | 6.6% | 4.7% | 3.1% | 2.7% | 2.3% | 1.1% | 1% | 1% | 0.78% |
How has the Hunter and Taft comparison changed over the last 12 months?
3 findings
- Hunter was ahead of Taft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s share of searches among ankle boots brands worldwide moved from 7.2% to 11.1%, and its estimated monthly branded searches moved from 15.7K to 14.3K.
- Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 4.5K to 3K.
How did search popularity change for ankle boots brands worldwide in September 2026?
3 changes
In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.
In September 2026, Hunter gained share of searches among ankle boots brands worldwide, from 6.9% to 11.1%.
Estimated monthly branded searches for Taft worldwide fell 34.1% over 12 measured months, from 4.5K to 3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hunter’s and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ankle boots brands
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