Brandwave

How popular isTaft?

In September 2026, people searched for Taft by name about 9,590 times worldwide, a 24.1% decrease from the previous year. These searches made up 2.3% of all global ankle boots brand searches, placing Taft ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ankle boots brands, Taft did not appear in any of the answers.

Search and AI answers in September 2026

Taft is the ninth most searched of 13 competitors and not listed in any AI answer.

  1. Dr. MartensShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. BlundstoneShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HunterShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ClarksShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TaftShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

Taft website (opens in a new tab)

Follow Taft and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taft did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. +2 more
  9. Dune London–
  10. Taft–
  11. Crockett & Jones–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ankle boots brands compete with Taft?

Taft against ankle boots brands worldwide, by month

Share of searches by month for Dr. Martens, Blundstone, Hunter, Clarks, Ariat, Thursday Boot Company, Dune London, Sam Edelman, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

  1. 1.Dr. Martens

    41.4%

    Moved from 2nd to 1st. 53.1K estimated branded searches, +49.6% vs prior month. Share +9.8 points.

  2. 2.Blundstone

    14.4%

    Moved from 1st to 2nd. 18.5K estimated branded searches, -54.6% vs prior month. Share -21.8 points.

  3. 3.Hunter

    11.1%

    Held 3rd. 14.3K estimated branded searches, +83.3% vs prior month. Share +4.2 points.

  4. 4.Clarks

    9.7%

    Held 4th. 12.5K estimated branded searches, +71.2% vs prior month. Share +3.3 points.

  5. 5.Ariat

    6.6%

    Held 5th. 8.5K estimated branded searches, +21.4% vs prior month. Share +0.4 points.

  6. 6.Thursday Boot Company

    4.7%

    Moved from 7th to 6th. 6K estimated branded searches, +82.9% vs prior month. Share +1.8 points.

  7. 7.Dune London

    3.1%

    Moved from 9th to 7th. 4K estimated branded searches, +112.8% vs prior month. Share +1.4 points.

  8. 8.Sam Edelman

    2.7%

    Moved from 6th to 8th. 3.5K estimated branded searches, +6.7% vs prior month. Share -0.2 points.

  9. 9.Taft

    2.3%

    Moved from 8th to 9th. 3K estimated branded searches, +19.1% vs prior month. Share +0.1 points.

  10. 10.Naturalizer

    1.1%

    Moved from 12th to 10th. 1.4K estimated branded searches, +73.8% vs prior month. Share +0.4 points.

  11. 11.Crockett & Jones

    1%

    Moved from 10th to 11th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.2 points.

  12. 12.Frye

    1%

    Moved from 11th to 12th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.2 points.

  13. 13.Allen Edmonds

    0.78%

    Held 13th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

Dr. Martens, Blundstone and 9 other brands sell other things too, so only their searches that name this product count here, like “dr martens ankle boots”.

Compare popularity between Taft and its closest rivals

Every comparison with Taft

12 comparisons

How has branded search demand for Taft changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Taft worldwide fell from 12.6K to 9.6K.
  • Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide held steady, from 2.1% to 2.3%.

How did search popularity change for ankle boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Dr. Martens overtook Blundstone to become the leader among ankle boots brands worldwide, with 41.4% of the searches.

  2. In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.

  3. In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.

  4. In September 2026, Hunter gained share of searches among ankle boots brands worldwide, from 6.9% to 11.1%.

  5. In September 2026, Clarks gained share of searches among ankle boots brands worldwide, from 6.5% to 9.7%.

  6. In September 2026, Blundstone lost share of searches among ankle boots brands worldwide, from 36.2% to 14.4%.

How are Taft’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Taft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • taft boots
  • taft chelsea boots
  • taft shoes

Do you work for Taft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Taft your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free