Brandwave

Allen Edmonds vs Taft:Which is more popular?

In September 2026, Allen Edmonds had more branded searches than Taft among dress boots brands worldwide. Allen Edmonds had about 135,000 branded searches, while Taft had 9,500. Allen Edmonds made up 1.1% of all dress boots brand searches we track, and Taft accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Allen Edmonds appeared in four of the five answers and Taft in three. Allen Edmonds was mentioned before Taft in every answer.

Among dress boots brands worldwide in September 2026

Who do people search for more?

Allen Edmonds, about 14 searches for every 1 for Taft

Allen Edmonds 135K searchesTaft 9.5K searches

Who does AI mention more?

Allen Edmonds, mentioned in 4 of 5 answers, Taft in 3

Allen Edmonds in 4 of 5Taft in 3 of 5

Who does AI recommend more?

Allen Edmonds, named ahead of Taft in every answer

Allen Edmonds first in 4Taft never first

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allen Edmonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Allen Edmonds was listed before Taft in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Allen Edmonds or Taft more popular in search?

This chart shows how often people search Google for Allen Edmonds and Taft by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.

Allen Edmonds and Taft among dress boots brands worldwide, by month

Share of searches by month for Allen Edmonds, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

How has the Allen Edmonds and Taft comparison changed over the last 12 months?

3 findings
  • Allen Edmonds was ahead of Taft in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Allen Edmonds’ share of searches among dress boots brands worldwide moved from 0.93% to 1.1%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 12.5K to 9.5K.

How did search popularity change for dress boots brands worldwide in September 2026?

2 changes
  1. Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.

  2. Estimated monthly branded searches for Taft worldwide fell 24% over 12 measured months, from 12.5K to 9.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Allen Edmonds’ and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen Edmonds

1 branded search term

  • allen edmonds

Taft

2 branded search terms

  • taft boots
  • taft shoes

How the Brand Demand Index is measured

Other head-to-heads among dress boots brands

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