Brandwave

How popular isTaft?

In September 2026, people searched for Taft by name about 9,500 times worldwide, a 24% decrease from the previous year. These searches made up 0.08% of all global dress boots brand searches, placing Taft 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about dress boots brands, Taft appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Taft is the 11th most searched of 11 competitors and the fourth most recommended in AI answers.

  1. UGGShare of searches 49.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ClarksShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. AriatShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TaftShare of searches 0.08%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taft is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which dress boots brands compete with Taft?

Taft against dress boots brands worldwide, by month

Share of searches by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone, Thursday Boot Company, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

  1. 1.UGG

    49.6%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +9.6 points.

  2. 2.Timberland

    18.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Clarks

    12.2%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5.7 points.

  4. 4.Ariat

    5.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Red Wing

    4.5%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Blundstone

    3.6%

    Moved from 7th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  7. 7.Thursday Boot Company

    3.2%

    Moved from 6th to 7th. 392K estimated branded searches, +27.7% vs prior month. Share +0.2 points.

  8. 8.Sorel

    1.3%

    Moved from 9th to 8th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.

  9. 9.Allen Edmonds

    1.1%

    Moved from 8th to 9th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Crockett & Jones

    0.89%

    Held 10th. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.

  11. 11.Taft

    0.08%

    Held 11th. 9.5K estimated branded searches, +5.6% vs prior month. Share 0 points.

Compare popularity between Taft and its closest rivals

Every comparison with Taft

10 comparisons

How has branded search demand for Taft changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Taft worldwide fell from 12.5K to 9.5K.
  • Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide held steady, from 0.07% to 0.08%.

How did search popularity change for dress boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.

  2. In September 2026, UGG gained share of searches among dress boots brands worldwide, from 40% to 49.6%.

  3. In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.

  4. In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%.

  5. In September 2026, Ariat lost share of searches among dress boots brands worldwide, from 6.6% to 5.5%.

  6. Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.

How are Taft’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Taft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • taft boots
  • taft shoes

Do you work for Taft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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