Frye vs Taft:Which is more popular?
In September 2026, Taft had more branded searches than Frye among ankle boots brands worldwide. Taft had about 2,990 branded searches, while Frye had 1,300. Taft made up 2.3% of all ankle boots brand searches we track, and Frye accounted for 1%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Frye appeared in two of the five answers and Taft in none.
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Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frye was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taft did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Clarks2nd
Thursday Boot Company3rd
Sam Edelman4th
Frye5th
Dr. Martens6th
Ariat7th
Naturalizer8th
Hunter–- +1 more
Taft–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Frye or Taft more popular in search?
This chart shows how often people search Google for Frye and Taft by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Taft, Frye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Blundstone | Hunter | Clarks | Ariat | Thursday Boot Company | Dune London | Sam Edelman | Taft | Naturalizer | Crockett & Jones | Frye | Allen Edmonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 22.9% | 7.2% | 7.5% | 4.6% | 2.2% | 3.3% | 3% | 2.1% | 1.1% | 0.73% | 0.73% | 0.87% |
| Nov 2025 | 45.4% | 16.2% | 8.9% | 7.9% | 4.6% | 4.9% | 2.9% | 3.5% | 2.2% | 1.1% | 0.94% | 0.63% | 0.75% |
| Dec 2025 | 39.6% | 25.8% | 6.6% | 7.4% | 4.1% | 2.8% | 2.1% | 3.5% | 1.9% | 0.8% | 0.66% | 0.45% | 4.2% |
| Jan 2026 | 35.3% | 23% | 5.1% | 6.2% | 3.6% | 5.5% | 2% | 10.8% | 1.7% | 0.78% | 0.74% | 0.74% | 4.5% |
| Feb 2026 | 31.9% | 14% | 4.5% | 9% | 4% | 27.4% | 1.8% | 2.4% | 1.9% | 0.71% | 0.99% | 0.55% | 0.99% |
| Mar 2026 | 25% | 13.3% | 3.5% | 8.1% | 4.5% | 30.6% | 1.3% | 4.3% | 1.8% | 0.45% | 0.77% | 0.59% | 5.8% |
| Apr 2026 | 22.6% | 21.6% | 4% | 5.5% | 6.2% | 8.7% | 1.5% | 2.7% | 2.4% | 0.53% | 14.2% | 0.57% | 9.5% |
| May 2026 | 22.5% | 30.5% | 3.8% | 4.2% | 4.9% | 27% | 1.1% | 1.2% | 2.3% | 0.34% | 0.66% | 0.54% | 0.81% |
| Jun 2026 | 22.4% | 17.4% | 3.7% | 4.1% | 5.1% | 27.3% | 0.76% | 1.3% | 2.4% | 0.24% | 0.69% | 0.46% | 14.1% |
| Jul 2026 | 16.9% | 53.2% | 2.8% | 3.2% | 3.9% | 9.8% | 0.7% | 3.7% | 1.4% | 0.29% | 0.52% | 0.42% | 3.2% |
| Aug 2026 | 31.5% | 36.2% | 6.9% | 6.5% | 6.2% | 2.9% | 1.7% | 2.9% | 2.2% | 0.71% | 0.78% | 0.78% | 0.64% |
| Sep 2026 | 41.4% | 14.4% | 11.1% | 9.7% | 6.6% | 4.7% | 3.1% | 2.7% | 2.3% | 1.1% | 1% | 1% | 0.78% |
Frye sells other things too, so only its searches that name this product count here, like “frye ankle boots”.
How has the Frye and Taft comparison changed over the last 12 months?
3 findings
- Taft was ahead of Frye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frye’s share of searches among ankle boots brands worldwide moved from 0.73% to 1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 4.5K to 3K.
How did search popularity change for ankle boots brands worldwide in September 2026?
3 changes
In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.
In September 2026, Frye fell from 11th to 12th among ankle boots brands worldwide.
Estimated monthly branded searches for Taft worldwide fell 34.1% over 12 measured months, from 4.5K to 3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frye’s and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ankle boots brands
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