Brandwave

How popular isThursday Boot Company?

In September 2026, people searched for Thursday Boot Company by name about 398,000 times worldwide, a 14.2% decrease from the previous year. These searches made up 4.7% of all global ankle boots brand searches, placing Thursday Boot Company sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ankle boots brands, Thursday Boot Company appeared in two of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Thursday Boot Company is the sixth most searched of 13 competitors and the third most recommended in AI answers.

  1. Dr. MartensShare of searches 41.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. BlundstoneShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HunterShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ClarksShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Thursday Boot CompanyShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+8 more

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. Dune London–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ankle boots brands compete with Thursday Boot Company?

Thursday Boot Company against ankle boots brands worldwide, by month

Share of searches by month for Dr. Martens, Blundstone, Hunter, Clarks, Ariat, Thursday Boot Company, Dune London, Sam Edelman, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

  1. 1.Dr. Martens

    41.4%

    Moved from 2nd to 1st. 53.1K estimated branded searches, +49.6% vs prior month. Share +9.8 points.

  2. 2.Blundstone

    14.4%

    Moved from 1st to 2nd. 18.5K estimated branded searches, -54.6% vs prior month. Share -21.8 points.

  3. 3.Hunter

    11.1%

    Held 3rd. 14.3K estimated branded searches, +83.3% vs prior month. Share +4.2 points.

  4. 4.Clarks

    9.7%

    Held 4th. 12.5K estimated branded searches, +71.2% vs prior month. Share +3.3 points.

  5. 5.Ariat

    6.6%

    Held 5th. 8.5K estimated branded searches, +21.4% vs prior month. Share +0.4 points.

  6. 6.Thursday Boot Company

    4.7%

    Moved from 7th to 6th. 6K estimated branded searches, +82.9% vs prior month. Share +1.8 points.

  7. 7.Dune London

    3.1%

    Moved from 9th to 7th. 4K estimated branded searches, +112.8% vs prior month. Share +1.4 points.

  8. 8.Sam Edelman

    2.7%

    Moved from 6th to 8th. 3.5K estimated branded searches, +6.7% vs prior month. Share -0.2 points.

  9. 9.Taft

    2.3%

    Moved from 8th to 9th. 3K estimated branded searches, +19.1% vs prior month. Share +0.1 points.

  10. 10.Naturalizer

    1.1%

    Moved from 12th to 10th. 1.4K estimated branded searches, +73.8% vs prior month. Share +0.4 points.

  11. 11.Crockett & Jones

    1%

    Moved from 10th to 11th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.2 points.

  12. 12.Frye

    1%

    Moved from 11th to 12th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.2 points.

  13. 13.Allen Edmonds

    0.78%

    Held 13th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

Thursday Boot Company, Dr. Martens and 9 other brands sell other things too, so only their searches that name this product count here, like “thursday chelsea boots”.

Compare popularity between Thursday Boot Company and its closest rivals

Every comparison with Thursday Boot Company

27 comparisons

How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 464K to 398K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among ankle boots brands worldwide increased from 2.2% to 4.7%.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among ankle boots brands worldwide peaked at 30.6% in March 2026 and was lowest at 2.2% in October 2025.
  • Across the 12 months ending September 2026, Thursday Boot Company rose from 8th to 6th among ankle boots brands worldwide.

How did search popularity change for ankle boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Dr. Martens overtook Blundstone to become the leader among ankle boots brands worldwide, with 41.4% of the searches.

  2. In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.

  3. In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.

  4. In September 2026, Hunter gained share of searches among ankle boots brands worldwide, from 6.9% to 11.1%.

  5. In September 2026, Clarks gained share of searches among ankle boots brands worldwide, from 6.5% to 9.7%.

  6. In September 2026, Blundstone lost share of searches among ankle boots brands worldwide, from 36.2% to 14.4%.

How are Thursday Boot Company’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thursday boot
  • thursday boot company
  • thursday boot company chelsea boots
  • thursday boots
  • thursday chelsea boots
  • thursday womens boots

Do you work for Thursday Boot Company? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Thursday Boot Company compete?

Thursday Boot Company is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands7th of 113.1%Show ranking
Leather jacket brands3rd of 923.5%Show ranking
Women's boot brands8th of 80.16%Show ranking
Ankle boots brands6th of 134.7%Shown above
Creator with pink hair and a pink jacket

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