Brandwave

Frye vs Thursday Boot Company:Which is more popular?

In September 2026, Frye had more branded searches than Thursday Boot Company among women's boot brands worldwide. Frye had about 320,000 branded searches, while Thursday Boot Company had 90,500. Frye made up 8.7% of all women's boot brand searches we track, and Thursday Boot Company accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about women's boot brands, Frye and Thursday Boot Company each appeared in four of the five answers. Thursday Boot Company was mentioned before Frye in four out of five answers.

Among women's boot brands worldwide in September 2026

Who do people search for more?

Frye, about 4 searches for every 1 for Thursday Boot Company

Frye 320K searchesThursday Boot Company 90.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Frye in 4 of 5Thursday Boot Company in 4 of 5

Who does AI recommend more?

Thursday Boot Company, named ahead of Frye in 4 of 5 answers

Thursday Boot Company first in 4Frye first in 1

Follow Frye vs Thursday Boot Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top women's boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frye and Thursday Boot Company were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thursday Boot Company was listed before Frye in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Blundstone2nd
  3. Naturalizer3rd
  4. Frye4th
  5. Sam Edelman5th
  6. Clarks6th
  7. Sorel7th
  8. Ariat8th
  9. Hunter–
  10. Merrell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naturalizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thursday Boot Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sorel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frye or Thursday Boot Company more popular in search?

This chart shows how often people search Google for Frye and Thursday Boot Company by name. Each line represents a brand's share of searches for all ten women's boot brands we track, month by month, from English-language searches worldwide.

Frye and Thursday Boot Company among women's boot brands worldwide, by month

Share of searches by month for Frye, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthClarksAriatBlundstoneFryeSam EdelmanSorelNaturalizerThursday Boot CompanyHunterMerrell
Oct 202536.4%16.3%16.3%10.7%7.3%6%2.7%2.2%1.5%0.66%
Nov 202534.3%18.8%18.8%8.6%5.6%8.4%2.1%2.1%0.93%0.42%
Dec 202532.8%21.9%18%7.4%5.4%8.1%2%3%1.1%0.49%
Jan 202640.2%18.1%14.8%6%5.4%8.1%2%3%1.6%0.89%
Feb 202642%18.9%12.7%5.5%6.9%5.7%2.5%2.5%2.1%1.1%
Mar 202644.7%20.1%9%5.5%9%4%2.7%1.8%2.2%0.99%
Apr 202646.1%20.7%7.6%4.9%9.2%3.4%2.8%1.9%2.3%1.2%
May 202646.1%20.7%7.6%4.9%9.3%3.4%2.8%1.9%1.9%1.5%
Jun 202649%22%6.6%4.9%8%2.4%2.4%1.3%2%1.3%
Jul 202650.1%18.4%6.7%6.2%8.2%3%2.5%1.4%2%1.7%
Aug 202649%18%8.1%7%8.1%2.9%2.4%1.6%1.6%1.3%
Sep 202640.6%18.2%12.2%8.7%8.2%4.5%2.5%2.5%1.6%1.1%

How has the Frye and Thursday Boot Company comparison changed over the last 12 months?

3 findings

How did search popularity change for women's boot brands worldwide in September 2026?

2 changes

  1. In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches.

  2. In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frye’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frye

2 branded search terms

  • frye
  • frye boots

Thursday Boot Company

2 branded search terms

  • thursday boot
  • thursday boot company

How the Brand Demand Index is measured

Other head-to-heads among women's boot brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free