Brandwave

Ariat vs Thursday Boot Company:Which is more popular?

In September 2026, Ariat had more branded searches than Thursday Boot Company among ankle boots brands worldwide. Ariat had about 8,500 branded searches, while Thursday Boot Company had 6,000. Ariat made up 6.6% of all ankle boots brand searches we track, and Thursday Boot Company accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Thursday Boot Company appeared in two of the five answers and Ariat in one. Ariat and Thursday Boot Company were each mentioned first in one of the two answers that named either.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Ariat, about 42% more searches than Thursday Boot Company

Ariat 8.5K searchesThursday Boot Company 6K searches

Who does AI mention more?

Thursday Boot Company, mentioned in 2 of 5 answers, Ariat in 1

Thursday Boot Company in 2 of 5Ariat in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Ariat first in 1Thursday Boot Company first in 1

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ariat was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ariat and Thursday Boot Company were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. Dune London–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ariat or Thursday Boot Company more popular in search?

This chart shows how often people search Google for Ariat and Thursday Boot Company by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.

Ariat and Thursday Boot Company among ankle boots brands worldwide, by month

Share of searches by month for Ariat, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

Ariat and Thursday Boot Company sell other things too, so only their searches that name this product count here, like “ariat ankle boots”.

How has the Ariat and Thursday Boot Company comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Thursday Boot Company took it in November 2025, Ariat took it in December 2025, Thursday Boot Company took it in January 2026, Ariat took it in August 2026.
  • Across the 12 months ending September 2026, Ariat’s share of searches among ankle boots brands worldwide moved from 4.6% to 6.6%, and its estimated monthly branded searches moved from 10K to 8.5K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among ankle boots brands worldwide moved from 2.2% to 4.7%, and its estimated monthly branded searches moved from 4.8K to 6K.

How did search popularity change for ankle boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.

  2. Estimated monthly branded searches for Ariat worldwide fell 15% over 12 measured months, from 10K to 8.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ariat’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

2 branded search terms

  • ariat ankle boots
  • ariat chelsea boots

Thursday Boot Company

2 branded search terms

  • thursday boot company chelsea boots
  • thursday chelsea boots

How the Brand Demand Index is measured

Other head-to-heads among ankle boots brands

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