Brandwave

Dr. Martens vs Hunter:Which is more popular?

In September 2026, Dr. Martens had more branded searches than Hunter among ankle boots brands worldwide. Dr. Martens had about 53,100 branded searches, while Hunter had 14,300. Dr. Martens made up 41.4% of all ankle boots brand searches we track, and Hunter accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Dr. Martens appeared in three of the five answers and Hunter in none.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Dr. Martens, about 4 searches for every 1 for Hunter

Dr. Martens 53.1K searchesHunter 14.3K searches

Who does AI mention more?

Dr. Martens, mentioned in 3 of 5 answers, Hunter in 0

Dr. Martens in 3 of 5Hunter in 0 of 5

Who does AI recommend more?

Dr. Martens, the only one of the two named

Dr. Martens first in 3Hunter never named

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hunter did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. Dune London–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dr. Martens or Hunter more popular in search?

This chart shows how often people search Google for Dr. Martens and Hunter by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.

Dr. Martens and Hunter among ankle boots brands worldwide, by month

Share of searches by month for Dr. Martens, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

Dr. Martens sells other things too, so only its searches that name this product count here, like “dr martens ankle boots”.

How has the Dr. Martens and Hunter comparison changed over the last 12 months?

3 findings
  • Dr. Martens was ahead of Hunter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 43.8% to 41.4%, and its estimated monthly branded searches moved from 95.9K to 53.1K.
  • Across the 12 months ending September 2026, Hunter’s share of searches among ankle boots brands worldwide moved from 7.2% to 11.1%, and its estimated monthly branded searches moved from 15.7K to 14.3K.

How did search popularity change for ankle boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Dr. Martens overtook Blundstone to become the leader among ankle boots brands worldwide, with 41.4% of the searches.

  2. In September 2026, Hunter gained share of searches among ankle boots brands worldwide, from 6.9% to 11.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dr. Martens’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Martens

2 branded search terms

  • dr martens ankle boots
  • dr martens chelsea boots

Hunter

2 branded search terms

  • hunter ankle boots
  • hunter chelsea boots

How the Brand Demand Index is measured

Other head-to-heads among ankle boots brands

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