Brandwave

How popular isAriat in search?

In September 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 12 months. Ariat holds 30.1% estimated Share of Search among ankle boots brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarks67.1%
  2. Ariat30.1%
  3. Hunter2.7%
  4. Dune0.11%
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Which ankle boots brands compete with Ariat?

Ariat against ankle boots brands worldwide, by month

Share of Search by month for Clarks, Ariat, Hunter. The figures are in the table below the chart.

View monthly share of search table
MonthClarksAriatHunterDune
Oct 202567%30.1%2.7%0.2%
Nov 202563.5%34.7%1.7%0.15%
Dec 202558.8%39.2%1.9%0.14%
Jan 202667.1%30.1%2.7%0.11%
Feb 202666.6%30%3.3%0.09%
Mar 202666.7%29.9%3.3%0.06%
Apr 202666.7%29.9%3.3%0.03%
May 202667.1%30.1%2.7%0.02%
Jun 202667.1%30.1%2.7%0.01%
Jul 202671.1%26.1%2.9%0.02%
Aug 202671.4%26.2%2.4%0.04%
Sep 202667.1%30.1%2.7%0.11%

  1. 1.Clarks

    67.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.3 points.

  2. 2.Ariat

    30.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Hunter

    2.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Dune

    0.11%

    Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

Compare search popularity between Ariat and its closest rivals

Every comparison with Ariat

How has branded search demand for Ariat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among ankle boots brands worldwide peaked at 39.2% in December 2025 and was lowest at 26.1% in July 2026.

How did search popularity change for ankle boots brands worldwide in September 2026?

  1. In September 2026, Ariat gained estimated Share of Search among ankle boots brands worldwide, from 26.2% to 30.1%.

  2. In September 2026, Clarks lost estimated Share of Search among ankle boots brands worldwide, from 71.4% to 67.1%.

  3. Estimated monthly branded searches for Dune worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

Where does Ariat compete?

Ariat is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dress boots brands4th of 75.8%Show ranking
Waterproof boots brands3rd of 77.8%Show ranking
Steel toe boot brands3rd of 712.7%Show ranking
Ankle boots brands2nd of 430.1%Shown above
Work boot brands1st of 532.7%Show ranking
Base layer brands1st of 642.6%Show ranking
Farm boots brands1st of 347.3%Show ranking
Women's boot brands1st of 455%Show ranking
Equestrian boots1st of 698%Show ranking

How is Ariat measured?

Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ariat

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How the Brand Demand Index is measured

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